Modernizing a Leader in Industrial Seals
The team at Synchronicity is thrilled to announce the much-anticipated launch of Wyatt Seal’s new website, WyattSeal.com. The folks at Wyatt are beyond thrilled with their site’s updated “look” and tell us they’re already getting positive feedback from customers.
We’re pretty proud of this one. Check it out yourself at www.WyattSeal.com, then read on for more details on how this project played out.
About the Project
Wyatt Seal is a custom seal and O-ring solutions provider based in the Carolinas. They came to us in 2017 with several online goals in mind: To update their outdated existing website, to encourage conversions online, and to lay the foundation for ongoing digital marketing efforts. Wyatt Seal knew their clients in the manufacturing and industrial sectors were looking for a partner whose web presence was as innovative as their products.
Challenges & Objectives
Wyatt Seal’s old website was, well…outdated. It wasn’t doing a great job at showcasing their product capabilities and was simply too vague to be useful, either to clients or to search engines. From the copy to the color scheme, everything about the site needed to be modernized.
Oh, and did we mention it wasn’t mobile friendly?
We got to work implementing a bold design that utilized strong colors (black, red) and succinct, tech-forward copy. One of our main objectives was to incorporate more conversion points within the design so Wyatt Seal’s website would start generating leads on its own. Additionally, we spent a lot of time tweaking the onsite SEO to ensure people looking for the very specific products Wyatt Seal offers would be able to find them easily.
The End Result
The team at Wyatt Seal – and at Sync! – are proud of the end result. The new WyattSeal.com is professional, it’s cleanly-designed, and it’s modern. It speaks to who Wyatt Seal is as a brand and it’s equally as appealing to the company’s potential industrial partners as it is to their longtime seal supply clients.
Wyatt is also excited to be implementing a series of new digital marketing strategies that include everything from eBooks to landing pages. Aimed directly at their clientele – manufacturers and industrial firms – these ongoing marketing campaigns run off the Hubspot platform which provides Wyatt with easy access to leads, analytics, and more.
Whether you’re in Oil & Gas, Fluid Power, Life Sciences, or any other industrial discipline, you know exactly what Wyatt Seal can do for you the moment you land on their site. We’re confident Wyatt’s new-and-improved digital marketing strategy is building a lead generation foundation that will reap rewards for years to come.
The Wyatt Seal website is a perfect example of the kind of work Synchronicity does for manufacturers and industrial brands. It’s our specialty, in fact, and we’re finely in-tune with what manufacturing audiences are looking for online.
From digital marketing to custom content to well-designed websites, we’ve got you covered. Reach out to our team today to find out how we can grow your business.