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Why You Need to be in a Relationship with Your Website

07/28/15, 8:13 PM

content-marketing-wordcloud1There’s a saying in the web design business that a website is never really done. Unlike an advertisement you may see on TV or in the Sunday paper, a good website is always a work in progress. Just as you want your company to always be evolving and moving forward, so should your website.

Having a site built and just leaving it to do the work itself isn’t enough. It needs to be paid attention to and nurtured. It’s important to regularly ask yourself is our website doing everything it can to attract unique and repeat visitors? Is it telling our brand’s story? Is it informing, educating and keeping prospects interested? And, of course, is our website driving some sort of action from the customer?

As a web design and digital marketing agency, we see the full spectrum of websites that are in healthy relationships with their company, so to speak, as well as ones that have been left wondering if anyone at the company really cares about them anymore.

Saying your website is good enough for now doesn’t really cut it when your competition is looking at what can be done differently on a regular basis. Often times, your website is your first point of contact for a customer in today’s digital age. Give it the ongoing attention it deserves. You’re in a relationship whether you know it or not and your website wants to be loved.

Ask yourself these questions to determine whether or not your website is doing its job for your company.

8 Questions to Ask to Determine Whether Your Website is Doing its Job

  1. Is your website telling your brand’s story?
  2. Is your website attracting unique and repeat visitors?
  3. Is there a clear goal for a visitor to make when they land on your website?
  4. Are you providing new, educational content for your visitors?
  5. Does your website have a clear path to conversion for your potential customers to take?
  6. How is your website’s user experience? Is your site’s bounce rate high?
  7. Are you seeing a return on investment from your website?
  8. Once a prospect leaves your website, do you have lead nurturing tactics in place to bring them back?

If you answered ‘no’ to any of the above questions, it’s time to spend some quality time building your relationship with your website so it can positively impact your brand’s ROI.

Do You Need a Website Redesign?

sync-web-designs-meta-titles-meta-descriptions-2015If you answered ‘no’ to any of the questions above, the first thing on your mind should be whether or not your website needs to be enhanced. Web design and best practices are constantly changing, and it’s imperative your brand stays up to date so you don’t fall behind.

If your website isn’t telling your brand’s story clearly, it doesn’t offer a clear goal for your visitors, it has poor user experience, or it’s not driving conversion, it’s time to discuss a redesign to resolve these issues.

Do You Need a Digital Marketing Strategy?

sync-web-designs-meta-titles-meta-descriptions-2015Now, if your website is not providing educational content for your business, if there’s no lead nurturing process in place, or if you’re not seeing an ROI, your digital marketing strategy is probably lacking.

By implementing SEO, content creation, social media, paid advertising, and other inbound tactics, your brand can see a dramatic increase in your organic traffic rankings. This can in turn result in more online visitors, more qualified leads and more customers.

Sync Web Designs is Your Answer!

Whether you’re in need of a website redesign, a digital marketing plan or both, Synchronicity Web Designs can help! Learn more about our digital marketing, branding, and web design services now by filling out the form on our website for a free quote, or call 866-397-7962 to speak to one of our marketing gurus directly.

We can’t wait to hear from you!

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Topics: Web Design, Inbound Marketing

Brett Stern