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Why Is It Important That Your Website Is Mobile-Friendly?

02/15/14, 2:06 PM

Offer convenience is one of the ways business can ensure their customers remain loyal. This is why it is important that your website is mobile-friendly. Mobile-friendly websites enable customers to view your business site on their smartphones and tablets without missing out on any content that you have posted on your website.

This enables them to buy your products or read content posted on your site any time. The regular flash sites used by most businesses cannot be viewed on smartphones. This is why it is essential to make a site mobile-friendly. Mobile-friendly websites will take your business to new heights.

Let’s discuss the importance of a mobile-friendly website:

Smartphone Users

Smartphone users like browsing the internet on their hand-held device. This enables the users to search for businesses anywhere. If your website is mobile-friendly, you can easily funnel in business through mobile devices.

However, if this is not done, no matter how good your product is, customers won’t be able to buy it. This is because your site can’t be accessed completely on their phone and they won’t bother spending much time on it.

Growth of Smartphone Business

Currently half of the American populace owns and uses smartphones. By next year this number is expected to double. Not only that, but by the next year smartphone users are expected to exceed current desktop PC users.

If these predictions do come true, all mobile-friendly websites are bound to see a significant boost in their business. This number is quickly growing as more than 700,000 smartphones are bought and activated on a daily basis.

Frequency of Mobile Searches

According to research, people in urgent need of a service use their smartphone to look for a provider. If you are a well-established local business, making your site mobile-friendly will help you gain more business.

People will search for business in your area and your site will show up. A mobile-friendly site gives off a good impression of your website to smartphone users. It tells them that you care for their convenience.

These are the most common reasons why you should make your website mobile-friendly.

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Topics: Web Design

Randy Smith