Instagram is one of the fastest-growing social media platforms on the planet, quintupling in size in less than three short years. With over 80,000,000 photos uploaded per day and over 500 million active users, it’s no wonder the juggernaut made big news earlier this year with the release of a spate of “Instagram for Business” tools.
There are over 200,000 active advertisers on the platform, most of which are small- to medium-sized businesses. Marketers have long reached for ways to harness the power of numbers on Insta, but the platform wasn’t originally built with monetization in mind. The good news is, Instagram for Business has just given brands a whole new way to interact with – and sell to – customers. Here’s what you need to know.
Instagram Did Its Research
Prior to launching its new tools for business, Instagram did hundreds of case studies with businesses already using the platform to garner specific results. During beta implementation of some of the neat new tools Instagram just rolled out to everyone, many of these businesses were able to drastically lower acquisition costs, increase ROI, and exponentially increase on-site visits.
Business Accounts for Instagram
The platform’s new business profiles will allow all users who already have an active Facebook Page for their business to upgrade their accounts and unlock new features. The features include allowing for calls and emails from customers with a tap, and even in-app maps directly to the business.
The most exciting development for businesses, though, is the addition of Insights. Using visual graphs and displays, upgraded business accounts will be able to track the way posts are performing and garner details about their audience demographics. The insights feature will initially be mobile-only, and since it’s only open to businesses with commercial interests (as opposed to highly visible Instagram users without business credentials), it’s functionality is a bit more exclusive.
The Debut of Mobile Ad Creation
Instagram is only a couple of years in the mobile ad business, but they’re amping things up. Instagram for Business will allow business accounts to quickly turn well-performing posts into mobile-friendly ads with just a few touches. The app also offers suggestions for based on audience and budget, too. Instagram says that eventually, they hope the platform will be able to “close the loop” for advertisers, allowing them to track direct conversions and store visits via ads.
So, will your business start using Instagram? If you’re already using Facebook’s proprietary business functions, you’re just a few clicks away from a slew of exciting new tools!
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