by Jennifer Hodge
Search engine optimization (SEO) - is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results.
Huh? In laymen's terms, SEO is about finding out what people look for when they search for businesses, services or products like yours and then optimizing your site ( think content, coding, blog fodder ) to match those terms or keyword phrases. This goes hand in hand with having high usability via design and navigation on your website. Good SEO is a very effective way to help capitalize on those searchers by improving your site's visibility in the related searches and driving the traffic to your site.
Essentially, Search Engine Optimization is the way you communicate to the search engines exactly what your site is about and what terms your site should rank for. By employing professional search engine optimization services, like those offered from Synchronicity, you are assuring that your site will be found and used. After all, what good is a great website if no one can find it?
Did you know that an estimated 89.2% of searchers click on listings returned on the first page of Google?
You could be missing out on upwards of thousands, even millions of qualified ( serious shoppers ) traffic leads if you're not ranking in the top 10 of Google's search results for terms related to your business. Don't panic! We're here to help. Our Search Engine Optimization team has over 10 years experience in helping their clients capitalize on the revenue they are otherwise missing out on. Call us today and let us work out a customized option to help your business.