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What is responsive web design?

Posted by Randy Smith on Nov 11, 2012 8:32:47 AM

Plain and simple, responsive web design is a method of coding framework that allows your web site to flex and respond to the size of your visitors viewing screen, providing an optimal viewing experience to display your web sites content with a minimum of scrolling and manual resizing.

Why is this important?

Your web site visitors will most likely view your site from a variety of devices and screen sizes including desktops, laptops, smart phones, and tablets. Instead of offering separate versions of your web site based upon screen size, the responsive method allows you to offer just one web site to your visitors. This not only makes information and content consistent for the visitor experience, but it also makes it much easier to update your website as you are focusing on only one version, not multiple.

Plain and simple, responsive web design is a method of coding framework that allows your web site to flex and respond to the size of your visitors viewing screen.

The results?

The user experience you provide to your site visitors has a direct connection to the success of your web site. If people viewing your web site have to struggle to resize, scroll side to side, or use a magnifying glass to see your content, then you can safely bet that you will lose them. People want simplicity and speed when "browsing" web sites and responsive design provides just that. Additionally this enhanced user experience will reflect positively on your business as both professional and up to date, showing that you are in tune and truly care about your visitors needs.

To view examples of responsive design, please visit this link. For more information about responsive design, please contact our Charlotte NC toll-free at 866-397-7962.