QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. Once it is in your cell phone, it may give you details about that business.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them. The cell phone needs a QR code reader, which are free to download from a variety of app stores . It takes only minute for someone with an iPhone or Android phone to find and install a reader.
Any business, small or large, could use QR codes in a variety of ways. Place one on your website to lead directly to a product page, providing additional product details or a telephone number for more information. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
You could add them to any print advertising with the following details:
- Event details
- Contact details
- Offer details
- A coupon
- Twitter, Facebook, LinkedIn IDs
- A link to a YouTube video
Go ahead...scan the QR code above and see where it takes you!