As we always say, digital marketing campaigns must be holistic to be truly effective. And no comprehensive digital marketing campaign today is complete without a video strategy.
But why video?
Some evidence suggests that adding videos to landing pages can increase conversion rates by up to 80%. They’re an integral component of your comprehensive marketing strategy; here are three reasons why.
- Video adds authenticity to your marketing efforts.
Today’s consumer wants one thing: authenticity. Brands looking to build trust with their target audience need look no further than video. As a medium, it’s candid and hard to fake. Video is imminently more human and engaging than words or data, and it’s the best platform for enticing brand advocates in your audience to spread your message to their friends. If your goal is to illicit emotion with your marketing content – and it should be! – then video has to be an important piece of the puzzle.
- Video gives your SEO efforts a boost.
When Google bought YouTube in 2006, everything changed. It has now never been clearer that video has a significant impact on SEO rankings. Have you noticed that most major search engines have added video thumbnails into their search ranking results? And that some, like Google and Bing, are even nesting auto-play video ads within the rankings themselves? Some estimates suggest your site is as much as 53 times more likely to show up as the #1 search result on Google if it contains an embedded video. Be sure your videos are search optimized with titles, descriptions, and linkbacks that tell search engines exactly what you’re trying to say.
- Video can make your brand easier to understand.
If you find it hard to sum up your business in ten words or less, you’re not alone. Videos make excellent “explainer” vehicles for your product or service, and they’re also a great platform for highlighting your differentiators. In surveys, nearly all internet users say they’ve watched an explainer video at one point or another to better understand a product or service. Don’t make your customer decide for themselves what your business does and who you are; tell them with video.
Video marketing might seem daunting, but it’s not too scary once you’ve got a plan. Successful execution is all about working with a team that’s got the technical know-how and the logistical contacts to create exactly the kind of video you have in mind.
Who is that team?
(We’re so glad you asked!)
It’s Syncronicity. Our digital video experts can help you brainstorm, storyboard, write content, produce, and promote your video as a part of a comprehensive digital marketing campaign. Isn’t that simple?