The answer is yes. Yes, if you have a business and you want to connect with your existing and potential customers, you do need a Twitter account. Leveraging Twitter can prove a tremendous tool in connecting with customers whatever your market niche.
Even if your company is in the service industry or is geared more toward B2B processes, connecting with similar businesses within your industry and even competitors can give your brand more legitimacy. Twitter posts or “tweets”, along with all other online content you post (and others post about you), all contribute to your online image. Every blog, tweet, status update, new team member bio, award announcement, and press release tell a story of how your company operates and how you interact with others.
If your brand is absent from the twitter-sphere you are missing out on a prime opportunity to connect with clients while exposing the public to your identity and business philosophy. A well maintained and up-to-date Twitter presence can prove you are not only knowledgeable but trustworthy.
So what could you possibly say to your followers and potential clients that you can squeeze into 140 characters? Twitter is meant to be a conversational tool. It is as much as about listening to your customers as it is speaking to them. Unlike Facebook and other social media outlets, Twitter shows your posts to all your followers regardless of their other interests or search history. According to research conducted by twitter, when someone follows your account, they not only see your tweets but they are more likely to engage in behavior that will benefit your business.
Earlier this week the President of the United States himself, the honorable Barack Obama found it necessary to set up a Twitter account for his executive office.
Not only does this allow the @potus to seem more hip, but having his own account gives the President the ability to communicate with the younger, constantly connected generation in a direct unfiltered voice. Don't you want to be able to do the same?