Anyone who wants to learn about the basics of design will run headfirst into the terms UI and UX. The User Interface (UI) of a website or app is the aesthetic properties behind how it works. The User Experience (UX) of a website or app is the properties that make it functional. Combined, UI and UX serve to make websites or apps functional, easy-to-browse, useful, and beautiful for users.
Tags: Web Design, UX, Web Development
Is your website due for a redesign?
Your website is the online face of your brand. It’s how many of your customers will come to know you for the first time, and it’s telling a story about your business whether you’re dictating that story or not. Do you know whether your site needs a little facelift?
Tags: Web Design, Web Development
Unless your business is printing money hand-over-fist, budget is probably a huge concern when it comes time to redevelop your website.
That’s fair! Your budget should be a priority for you as you search for an experienced web design team. It should also be important to your developer. Here’s why.
Tags: Web Design, Web Development
Modernizing a Leader in Industrial Seals
The team at Synchronicity is thrilled to announce the much-anticipated launch of Wyatt Seal’s new website, WyattSeal.com. The folks at Wyatt are beyond thrilled with their site’s updated “look” and tell us they’re already getting positive feedback from customers.
We’re pretty proud of this one. Check it out yourself at www.WyattSeal.com, then read on for more details on how this project played out.
Tags: New Projects, Web Design, Digital Marketing, Web Development
Welcome on Board, helm.!
October 2017 marked the official launch of www.meethelm.com, a virtual attorney’s office. What started as just a seedling of an idea turned into one of Synchronicitys best sites to date – we couldn’t be prouder!
Tags: New Projects, Web Design, Web Development, Digital Marketing
Your manufacturing business needs a marketing plan.
“Marketing? We don’t market! We’ve been doing just fine through word-of-mouth for the last 57 years!”
(That’s you, explaining why you don’t need a marketing plan.)
The manufacturing industry is changing; your business has to, too. Inbound marketing will be a crucial component to the success of any manufacturing business over the next few decades. Are you doing enough to keep up?
Tags: Manufacturing, SEO, Content Marketing, Web Development
Manufacturing websites can be complex.
They’re often required to relay a lot of information to several different audiences at once, and sometimes it all gets lost in the fold. Here at Synchronicity, we specialize in designing modern manufacturing websites, and we’ve learned a thing or two about what really works. Here are five things every manufacturing website needs, regardless of industry.
Tags: Web Design, Web Development, Manufacturing
Let’s get this out of the way: Not all businesses need an eCommerce website.
What does that mean, exactly? An eCommerce site is a website that is built to enable online transactions. Amazon.com is an eCommerce website; BBC.com is not.
Tags: Web Design, Web Development, eCommerce
It’s time to pick a website designer.
Should you call up a big-name design firm or should you work with a local web design company?
Well, you can guess our opinion: The local web design company wins every time! We’re biased, yes, but hear us out.
When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that helps you find direction when you’re trying to figure out the direction for your marketing efforts.
Tags: Inbound Marketing, Content Marketing, Branding, Web Design, Web Development
