In today's digital environment, everyone can (and should, and probably does) have their own website. DIY tools make building a website affordable and relatively easy. Given the abundance of those tools, it can be tempting for everyone from the individual to a Fortune 500 company to consider building their own cheap, simple website rather than spending the time and money to craft a website with a qualified design team.
Anyone who wants to learn about the basics of design will run headfirst into the terms UI and UX. The User Interface (UI) of a website or app is the aesthetic properties behind how it works. The User Experience (UX) of a website or app is the properties that make it functional. Combined, UI and UX serve to make websites or apps functional, easy-to-browse, useful, and beautiful for users.
First off, this is NOT a sales pitch. This article is based upon facts and reality. The Internet is still growing at an amazing pace. And developing just as rapidly are both web design and online marketing techniques. What worked and was current a few years ago could be quite outdated today.
If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you. So here we go:
Website Design Basics: Define Website Goals Early On
Your website should have a single strong focal point. What are your website goals? If you haven’t taken a moment to define them outside of wanting an online presence, you’ve got some work to do. Some common company website goals include selling products and services, informing readers about an industry (with the underlying benefit being your services), displaying a compelling portfolio, and the entirety of business marketing.
A professional website is the hallmark of a professional business.
But what is “professional,” exactly?
Merriam-Webster says to be professional is to exhibit a courteous, conscientious, and generally businesslike manner.
Does your website do that? If you’re not sure, the professionalism of your site is probably a little…questionable. That’s okay! Just a few easy tweaks can help you make your site far more professional, and you might not even need any outside help.
Here are a couple of ways to instantly amp up the professionalism of your website.
Tags: Web Design
Protect your customers’ information!
Secure your data!
Pull up the drawbridge!
Okay, maybe not that last one.
Keeping your website secure – both for the benefit of your business and your customers – is one of your primary responsibilities as a business owner. This is especially true if you’re an ecommerce business or a company that stores or transfers potentially sensitive information over the web.
What can you do to stay on top of today’s always-changing security concerns?
Is your website due for a redesign?
Your website is the online face of your brand. It’s how many of your customers will come to know you for the first time, and it’s telling a story about your business whether you’re dictating that story or not. Do you know whether your site needs a little facelift?
Unless your business is printing money hand-over-fist, budget is probably a huge concern when it comes time to redevelop your website.
That’s fair! Your budget should be a priority for you as you search for an experienced web design team. It should also be important to your developer. Here’s why.
Here at Sync, we’ve heard it all. Our customers come to us when they know they need a better website, when they know they need to make a splash online, and sometimes because they’re just starting out.
What are some of the worst pieces of advice when we’ve ever heard about website development? You might even recognize some of these doozies.
Modernizing a Leader in Industrial Seals
The team at Synchronicity is thrilled to announce the much-anticipated launch of Wyatt Seal’s new website, WyattSeal.com. The folks at Wyatt are beyond thrilled with their site’s updated “look” and tell us they’re already getting positive feedback from customers.
We’re pretty proud of this one. Check it out yourself at www.WyattSeal.com, then read on for more details on how this project played out.