Everyone has an opinion on social media. Whether your business has been hammering out Tumblr posts for years or if you’re scratching your head right now going, “What’s a ‘Tumblr?!” there are a few pieces of social media advice you should never, ever heed.

The social experts at Sync have heard some real whoppers regarding the best way to run a business’ social media strategy. Here are some of the worst.

If you’ve been on a social media platform at any point in the last year, you’ve probably encountered a bot. In fact, if you’ve been on any business website recently, there’s a good chance a bot has tried to engage you in conversation.

What the heck is a bot? you ask.

A bot is a software application designed to mimic natural human interaction. You know…the little chat boxes that pop up and cheerfully ask, “Finding everything okay?” as you browse an online catalog? Chat bots are all the rage on social media, and here’s why.

Social media and search engine optimization go together hand-in-hand.

At Sync, we get asked by curious clients all the time, “Does social media really matter for SEO?”

Simply put: You betcha.

Social media is important whether you’re a B2B or B2C brand, but not for the (exact) reasons you might think. Here’s how it factors into the larger SEO equation, and what you can do to boost your site metrics.

Social media?
For your industrial business?

You heard us right. Social media isn’t just useful for hashtagging throwback pics or sharing updates on your band. Facebook has more than 2 billion daily active users. LinkedIn gains two new professional members per second. Over a quarter of Americans use Twitter.

You can’t keep ignoring social media for your business, industrial or not.

Should manufacturers be on Facebook?

Of course they should be! Your business needs to have a social presence whether you’re B2B or consumer-facing. Facebook is the natural place to start. How can you use Facebook effectively as a manufacturer and what are some best practices to keep in mind?

Did you know that 85% of manufacturers that use content marketing are utilizing social media?
Yeah…social media matters.

The social media landscape is ever-changing.

Smart social marketers have to stay on top of trends and standouts to know how to effectively communicate their clients’ messages. It’s just what we do!

In addition to being a digital marketing company, Synchronicity is also your social media expert. We always know what’s worth your time and which social shifts to pay attention to, because effective social media marketing is an important part of any digital media plan. Here’s what we’re telling our clients to watch.

If you’re a manufacturing business, you need a digital marketing plan. Digital marketing doesn’t just stop at email blasts and lead conversion, it includes social media marketing, too.

But which social platforms are right for manufacturers?

Hashtags are ubiquitous. They’ve infiltrated Twitter, have taken over Insta, and some people even use them in spoken conversation.

But do you need them?

If you’ve got a social media strategy, you need to know how to effectively use hashtags for your brand’s benefit. They don’t just boost your searchability, they help categorize your business so your customers can find you easily. Who wouldn’t want that?

Whether you’re a B2B or B2C operation, social media is no longer just a nice-to-have. It’s imperative for the credibility of your brand that you to have a footprint on social media.

What that social media presence looks like is totally different from business to business, of course, but there’s a right way and a wrong way to go about launching it. Here are four foolproof ways to get your social media presence off the ground so you get noticed.