The Latest and Greatest From Synchronicity

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"Does Social Media Really Matter?" SEO Questions Not to Ask

Posted by Synchronicity on Feb 16, 2018 9:02:00 AM

Social media and search engine optimization go together hand-in-hand.

At Sync, we get asked by curious clients all the time, “Does social media really matter for SEO?”

Simply put: You betcha.

Social media is important whether you’re a B2B or B2C brand, but not for the (exact) reasons you might think. Here’s how it factors into the larger SEO equation, and what you can do to boost your site metrics.

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Tags: Social Media, SEO

"Do We Really Need 250 Words?": SEO Questions Not to Ask

Posted by Synchronicity on Dec 7, 2017 9:22:00 AM

 

Did you know that every page on your website needs to have at least 250 words? The homepage, the Products page, the blog posts…and 250? It’s just a starting point.

Yes, really.

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Tags: SEO

Sync Digital Marketing Roundup 2017

Posted by Synchronicity on Nov 30, 2017 9:04:00 AM

 

2017 has been a banner year for digital marketing.

Innovation…segmentation…what hasn’t happened this year? Sync works hard to keep our finger on the pulse of all things “digital.” Let’s dive into our digital marketing roundup for 2017.

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Tags: SEO, Digital Marketing, Video Marketing

"Can't We Just Use Duplicate Content?": SEO Questions Not to Ask

Posted by Synchronicity on Nov 10, 2017 9:03:00 AM

Yikes!
No. No…don’t do that.

“Duplicate content” is a dirty word in the digital space. Despite its negative connotation, plenty of well-meaning business owners ask this question all the time. And on the surface, it’s understandable! They don’t have time to write thousands of words of new content every time they add a section, a blog post, or a new page to their site. Isn’t it easier just to copy-and-paste? Especially if they’re just repeating content from another section of their own site!?

Well, yeah, it’s easier. But it’s a terrible idea.

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Tags: Content Marketing, SEO, Mistakes

"Isn't Keyword Stuffing Easier?": SEO Questions Not to Ask

Posted by Synchronicity on Oct 20, 2017 9:05:00 AM

You’re investing in SEO. How smart! You’re creating a foundation for all your digital marketing efforts. You’re putting in the work with meta tags and properly-formatted URLs and a content campaign, but…

“Isn’t keyword stuffing easier?” you ask.

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Tags: SEO, Keywords

4 Offbeat Ideas to Market Your Manufacturing Business

Posted by Synchronicity on Sep 28, 2017 9:56:00 AM

Your manufacturing business needs a marketing plan.

“Marketing? We don’t market! We’ve been doing just fine through word-of-mouth for the last 57 years!”
(That’s you, explaining why you don’t need a marketing plan.)

The manufacturing industry is changing; your business has to, too. Inbound marketing will be a crucial component to the success of any manufacturing business over the next few decades. Are you doing enough to keep up?

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Tags: Content Marketing, SEO, Web Development, Manufacturing

“Why is it Taking So Long?”: SEO Questions Not to Ask

Posted by Synchronicity on Sep 21, 2017 9:33:00 AM

We’ve said it before: SEO is a long game.

It’s totally natural for clients to wonder how long it should take for SEO results to become noticeable. There are a lot of people making empty promises out there like “Page 1 in 1 Week!” or “3,000 clicks by Friday!” Understandable, then, that people should sometimes ask their digital marketers, “Why is my SEO taking so long?”

Here’s the lowdown.

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Tags: SEO

"Why Aren't We Ranking for this Keyword?": SEO Questions Not to Ask

Posted by Synchronicity on Sep 8, 2017 9:27:00 AM

Keywords are sooo 2016.

Well, that might be a little hyperbolic, but there’s something we want you to know about keywords. Among common SEO questions, “Why isn’t my business ranking for ____ keyword?” is one that feels the most ill-advised.

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Tags: SEO, Digital Marketing

"How Do I Get to the First Page of Google?:” SEO Questions Not to Ask

Posted by Synchronicity on Aug 21, 2017 10:05:00 AM

What’s the point of an SEO strategy if not to get your website to the top of the Google search results?

That is, of course, the ultimate goal.
But asking, “How do I get my business website to the first page of Google?” is like asking, “How do I live to 100?” It’s a question made up of a million other questions…a more actionable query would be, then, “How do I improve my cardiovascular health?” or “Would daily meditation positively impact my mental state?”

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Tags: SEO

Are You Making These 3 SEO Mistakes?

Posted by Synchronicity on Jul 20, 2017 10:30:00 AM

SEO – Search Engine Optimization – is a critical component of any comprehensive digital marketing campaign.

Good SEO starts on the back end (where your customers can’t see it) and continues on the visible page. SEO is an ongoing process, and the rules are always changing. That’s why it’s so important to work with an experienced digital marketing team! (Ahem…ahem…)

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Tags: SEO