Social media and search engine optimization go together hand-in-hand.
At Sync, we get asked by curious clients all the time, “Does social media really matter for SEO?”
Simply put: You betcha.
Social media is important whether you’re a B2B or B2C brand, but not for the (exact) reasons you might think. Here’s how it factors into the larger SEO equation, and what you can do to boost your site metrics.