The Latest and Greatest From Synchronicity

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Do I Really Need to Conduct Keyword Research to be Successful?

Posted by Synchronicity on Jul 24, 2018 9:02:00 AM

What Is Keyword Research and Analysis in SEO?

Neglecting SEO is the kiss of death for your business. The lifeblood of your digital marketing endeavors relies on keyword research. Point blank period. Digital marketing encompasses anything you might use to promote your business online: social media updates, your business website, blogging for your industry, online event calendars, company-centric press releases, podcasts, guest blogs, downloadable content (think: eBooks & guides), paid advertisements– you get the idea. Keyword research is the process of discovering what your potential clients are looking for. A digital marketing strategy built around your findings will tailor your online presence to distinctly cater to your target audiences.

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Tags: SEO Basics, keyword research

What’s an SEO Audit, and Why Do I Need One?

Posted by Synchronicity on Jul 10, 2018 9:05:00 AM

An SEO Website Audit in a Nutshell

The all-consuming SEO Audit: what the heck is it, and why should your business care? Simply put, an SEO Audit is the process of combing over all the inner workings of your website to understand how they communicate with search engines. The success of an audit is dependent upon how well one’s analysis identifies missed opportunities to drive relevant traffic (which is the equivalent of lead generation).

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Tags: SEO, SEO Basics, SEO Audit

SEO Basics Everyone Should Learn

Posted by Synchronicity on Jul 3, 2018 9:03:00 AM

 

SEO is, in essence, the foundation of digital marketing.

There are a lot of good reasons to learn a few SEO basics. Without getting found, your website is just a billboard on a backcountry road. If search engines aren’t serving your site up to the kind of clients who need your services, you’re missing opportunities. There are plenty of web users out there looking for exactly what you have to offer…SEO is the key to ensuring your paths cross.

So, which SEO basics are critical for every website owner to know? Let’s talk about the three main components of any successful SEO strategy.

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Tags: SEO, SEO Basics, Link Building, Content Optimization