What Is Keyword Research and Analysis in SEO?
Neglecting SEO is the kiss of death for your business. The lifeblood of your digital marketing endeavors relies on keyword research. Point blank period. Digital marketing encompasses anything you might use to promote your business online: social media updates, your business website, blogging for your industry, online event calendars, company-centric press releases, podcasts, guest blogs, downloadable content (think: eBooks & guides), paid advertisements– you get the idea. Keyword research is the process of discovering what your potential clients are looking for. A digital marketing strategy built around your findings will tailor your online presence to distinctly cater to your target audiences.