The Latest and Greatest From Synchronicity

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5 Reasons Your SEO Strategy Isn't Working (A Helpful Link Resource)

Posted by Synchronicity on Sep 14, 2018 9:03:00 AM

What is Your SEO Strategy?

If you’re pounding away at the SEO game without a strategy, there’s your first blunder. SEO must be driven by metrics. Don’t try to rank for terms you’ve no hope in attaining. That means avoid broad, high competition keywords. There’s a time and place to cast your stones into the “big fish” pond of SEO, but if you’re not pulling outrageous numbers at this point, you’re not ready yet.

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Tags: SEO

What Does a Digital Marketer Do?

Posted by Synchronicity on Aug 30, 2018 11:11:54 AM

Digital marketers market.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and content writers.

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Tags: Digital Marketing, SEO

What’s an SEO Audit, and Why Do I Need One?

Posted by Synchronicity on Jul 10, 2018 9:05:00 AM

An SEO Website Audit in a Nutshell

The all-consuming SEO Audit: what the heck is it, and why should your business care? Simply put, an SEO Audit is the process of combing over all the inner workings of your website to understand how they communicate with search engines. The success of an audit is dependent upon how well one’s analysis identifies missed opportunities to drive relevant traffic (which is the equivalent of lead generation).

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Tags: SEO, SEO Basics, SEO Audit

SEO Basics Everyone Should Learn

Posted by Synchronicity on Jul 3, 2018 9:03:00 AM

 

SEO is, in essence, the foundation of digital marketing.

There are a lot of good reasons to learn a few SEO basics. Without getting found, your website is just a billboard on a backcountry road. If search engines aren’t serving your site up to the kind of clients who need your services, you’re missing opportunities. There are plenty of web users out there looking for exactly what you have to offer…SEO is the key to ensuring your paths cross.

So, which SEO basics are critical for every website owner to know? Let’s talk about the three main components of any successful SEO strategy.

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Tags: SEO, SEO Basics, Link Building, Content Optimization

How to Optimize Your Website Images for SEO

Posted by Synchronicity on Jun 12, 2018 9:02:00 AM

 

Once upon a time, images were simply decorative elements. A website’s images spoke to its overall design and branding scheme…the pictures displayed existed mostly to provide a good user experience.

 

Today, images matter. A lot.

How can you optimize your website’s images for maximum SEO value? Here’s what forward-thinking developers want you to know about image optimization for the web.

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Tags: SEO, High-Resolution Imagery

Does Blogging Help with SEO?

Posted by Synchronicity on May 10, 2018 9:01:00 AM

 

Is the sky blue?

Blogging is one of the absolute best activities you can do to improve your website’s organic search rankings. It’s impossible to overstate how important it is for your business to put out great, relevant content on a continuous basis.

Your site’s blog is the easiest place to do that. Let’s dig deeper.

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Tags: SEO, Blogging

"Doesn't Google Prefer Pages that Run AdWords?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 18, 2018 9:04:00 AM

It’s tempting to wonder whether paying Google to promote your website on AdWords gives you an advantage when it comes to organic search.

It’s the age-old question.
“Doesn’t Google prefer pages that run paid ads?”

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Tags: Google, Google Adwords, SEO, SEO Questions

"Is SEO a Scam?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 2, 2018 9:04:00 AM

 

SEO as we know it today didn’t exist thirty years ago.
In fact, Google didn’t exist 30 years ago.

It’s natural to be skeptical of things we don’t truly understand. And make no mistake, no one fully understands SEO, or at least, fully understands exactly how search engines calculate their rankings. That’s intentional, though, and rest assured, the answer to:

“Is SEO a scam?” is a loud and resounding No.

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Tags: Digital Marketing, SEO, Google

"Won't Google Figure It Out?" SEO Questions Not to Ask

Posted by Synchronicity on Mar 21, 2018 9:03:00 AM

Google does a lot of things but figuring out what cryptic message your website is sending isn’t one of them.

SEO is and always will be a bit of a guessing game – Google’s secrecy keeps shady websites from gaming their system – but there are some pretty clear-cut rules to the game! Trusting in Google to “figure out” what you’re trying to tell them is like renting a car in a foreign country then leaving the airport without a map.

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Tags: SEO, Google, Digital Marketing

How to Solve the Biggest Problems with SEO

Posted by Synchronicity on Mar 7, 2018 9:03:00 AM

 

If we’ve said it once we’ve said it at least 431 times. SEO is a long game strategy, but you still have to play.

Some the most overarching SEO problems aren’t even problems, they’re issues. Big enough to render your SEO strategy one step behind and leave your website woefully under-found online. According to the experts at Sync, what are some of the most common search optimization problems, and how can they be solved? Spoiler alert: The answer to the second part of that question is by hiring an excellent digital marketing firm.

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Tags: Digital Marketing, SEO