The Latest and Greatest From Synchronicity


"Should My Business Have More than One CRM?"

Posted by Synchronicity on Apr 13, 2018 9:05:00 AM


Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

But maybe we just drink too much coffee around here.

We’ve talked about how to choose the right CRM and even about how to get your employees to start using it. But what about multiple CRMs? Are they ever a good idea?

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Tags: Lead Nurturing, Sales, CRM

Sales and Marketing Alignment: Why You Can't Live Without It

Posted by Synchronicity on Jul 18, 2017 10:27:00 AM

What is “sales and marketing alignment?”

Marketing’s goal is – simply put – to generate leads. The sales team’s goal is then to close those leads. There’s a lot of gray area between A and B, though, and misalignment of sales and marketing efforts can create a pretty inefficient purchasing process. It can even cost you business.

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Tags: Sales, Branding, Digital Marketing

What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

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Tags: Inbound Marketing, Sales

How to Align Your Marketing & Sales to Reach Goals in the New Year

Posted by Randy Smith on Dec 10, 2015 8:52:58 PM

Alignment between sales and marketing – it’s been a common theme this past year. Companies have found more and more that if their sales and marketing departments are not aligned, the overall company goals cannot be met.

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Tags: Inbound Marketing, Sales