No. No…don’t do that.
“Duplicate content” is a dirty word in the digital space. Despite its negative connotation, plenty of well-meaning business owners ask this question all the time. And on the surface, it’s understandable! They don’t have time to write thousands of words of new content every time they add a section, a blog post, or a new page to their site. Isn’t it easier just to copy-and-paste? Especially if they’re just repeating content from another section of their own site!?
Well, yeah, it’s easier. But it’s a terrible idea.