The Latest and Greatest From Synchronicity


3 Email Success Metrics Manufacturers Should Know

Posted by Synchronicity on Feb 19, 2018 9:08:00 AM

There’s more to a successful email campaign than a list of addresses and a functioning “send” button.

Understanding what’s working for your business emails is all about analysis. You can’t really figure out how to improve your results if you don’t even know what your results are.

Metrics are the measuring stick by which you measure your business’ email campaign performance. Having the right metrics in place ensures you’re paying attention to what matters (and not getting caught up on what doesn’t) so you can make adjustments down the line. Adjustments are what grow your business.

Manufacturers, in particular, have specific considerations to keep in mind when it comes to email marketing. Here are three email success metrics every manufacturer needs to be tracking.

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Tags: Marketing Goals, Manufacturers, Email Marketing

4 Things Every Email Workflow Needs

Posted by Synchronicity on Jan 30, 2018 9:37:00 AM

Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the best way to build up a roster of qualified leads.

You already know which email workflows are essential for your campaign, but do you know what every workflow should contain? Here are four components of every successful email workflow.

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Tags: Marketing Goals, Email Marketing, Marketing Automation, Content Marketing

5 Digital New Year's Resolutions for Marketing Your Business

Posted by Synchronicity on Jan 2, 2018 9:01:00 AM


It’s 2018! We’re as happy as anyone else to say sayonara to 2017, and we’ve got big plans for next year. We’re excited to help our clients usher implement digital strategies that will totally transform their businesses.

What does 2018 hold for your business? Here are five (digital) new year’s resolutions you need to market your brand well into 2018 and beyond.

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Tags: Marketing Goals, Marketing Automation