The Latest and Greatest From Synchronicity

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How Does Marketing Automation Work?

Posted by Synchronicity on May 17, 2018 9:02:00 AM

 

Marketing automation is the process of automating (i.e. streamlining, digitizing) a set of marketing actions. In this day and age, it’s important.

Marketing automation moves your customers forward throughout every stage of the purchasing funnel. It improves your visibility, it deepens customer awareness, and it creates the kind of relationship between your brand and your customers that translates offline.

But how does marketing automation work?

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Tags: Digital Marketing, Marketing Automation

3 Ways Marketing Automation and Your CRM Work Together to Nurture Leads

Posted by Synchronicity on Mar 29, 2018 9:08:00 AM

 

By now you know that marketing automation is the future of business.

It’s not “set it and forget it” as the name implies, but marketing automation is the tool your business needs to create a sustainable strategy behind lead generation. Your automation software can’t function as an island, however.

Marketing automation and an effective CRM (Customer Relationship Management software) work best when implemented as a package deal. Here’s why.

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Tags: Marketing Automation, CRM, Digital Marketing

When to Get Your Sales Team Involved in Marketing Automation

Posted by Synchronicity on Feb 28, 2018 9:01:00 AM

Marketing automation is the jurisdiction of the marketing department, right?

After all, the word “marketing” is right in the title…

Successful marketing automation processes, in fact, are a collaborative effort between the sales and marketing arms of a business. Without both sides contributing, automation will never be as effective as it could be.

Here’s exactly when and how the sales team should become involved in the process of marketing automation.

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Tags: Marketing Automation

How is Marketing Automation Different for B2B Businesses?

Posted by Synchronicity on Feb 13, 2018 9:30:00 AM

 

Marketing automation. The process is the same for all businesses, right?
Not exactly.
B2B marketing automation actually differs quite radically from B2C automation. Here’s how.

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Tags: Marketing Automation, Digital Marketing, B2B Businesses

4 Things Every Email Workflow Needs

Posted by Synchronicity on Jan 30, 2018 9:37:00 AM


Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the best way to build up a roster of qualified leads.

You already know which email workflows are essential for your campaign, but do you know what every workflow should contain? Here are four components of every successful email workflow.

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Tags: Marketing Goals, Email Marketing, Marketing Automation, Content Marketing

How Automation Helps at Every Stage of the Marketing Funnel

Posted by Synchronicity on Jan 25, 2018 9:35:00 AM

 

 

Automation and the marketing funnel go hand-in-hand.

You can, of course, have one without the other, but when applied to the stages of customer conversion, marketing automation is one of the most powerful tools your business has at its disposal. Here’s how automating your process works to move your customers closer to buying at every stage of the purchasing funnel.

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Tags: Marketing Funnel, Marketing Automation

3 Marketing Automation Myths, Debunked

Posted by Synchronicity on Jan 23, 2018 9:35:00 AM

 

Marketing automation is the secret weapon of successful SMBs everywhere. As a digital marketing tool, it’s inherently versatile, changing and flexing to accommodate new customers, new products, and new markets. As a retention tool, it’s even more important.

Maybe your business hasn’t invested in automation because you believe some of the most common marketing automation myths still stubbornly floating around. Don’t worry, Sync’s Automation Experts© are here to help dispel three of the most pervasive.

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Tags: Marketing Automation, Digital Marketing

3 Marketing Automation Campaign Types Every Manufacturer Should Use

Posted by Synchronicity on Jan 10, 2018 9:07:00 AM

Marketing automation is the key to broadening your manufacturing business.

But you already knew that.

Automating your marketing processes helps bring in new business and nurture existing customers. From email messages to pointed blog posts, every action within the marketing process should be dictated by its campaign. Campaigns are umbrellas. They’re high-level strategies for moving a particular kind of customer further down the purchasing funnel, and your manufacturing business should be running multiple campaigns at any given time.

Here are three of the most important.

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Tags: Marketing Automation, Content Marketing, Manufacturers

Branding Your Manufacturing Business through Marketing Automation

Posted by Synchronicity on Jan 8, 2018 9:29:00 AM

Brand marketing is the kind of marketing every manufacturer should be doing. Your company’s brand is its identity, its most important piece of intellectual property. A cohesive branding strategy is what keeps your clients moving down – and through – the purchasing funnel.

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Tags: Manufacturing, Marketing Automation, Branding

3 Reasons Manufacturers Need Marketing Automation

Posted by Synchronicity on Jan 4, 2018 9:02:00 AM

 

Marketing automation can take your business to the next level.

That’s particularly true if you’re a manufacturer. Whether you’re an established firm, a startup operation, or somewhere in between, automating your most important marketing activities is the best way to get ahead and stay there. Here’s why.

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Tags: Marketing Automation, Manufacturing