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    How Does Marketing Automation Work?

    May 17, 2018, 9:02 AM

      Marketing automation is the process of automating (i.e. streamlining, digitizing) a set of marketing actions. In this day and age, it’s important. Marketing automation moves your

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    3 Ways Marketing Automation and Your CRM Work Together to Nurture Leads

    Mar 29, 2018, 9:08 AM

      By now you know that marketing automation is the future of business. It’s not “set it and forget it” as the name implies, but marketing automation is the tool your business needs to

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    When to Get Your Sales Team Involved in Marketing Automation

    Feb 28, 2018, 9:01 AM

    Marketing automation is the jurisdiction of the marketing department, right? After all, the word “marketing” is right in the title… Successful marketing automation processes, in fact,

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    How is Marketing Automation Different for B2B Businesses?

    Feb 13, 2018, 9:30 AM

      Marketing automation. The process is the same for all businesses, right? Not exactly. B2B marketing automation actually differs quite radically from B2C automation. Here’s how.

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    4 Things Every Email Workflow Needs

    Jan 30, 2018, 9:37 AM

    Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the

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    How Automation Helps at Every Stage of the Marketing Funnel

    Jan 25, 2018, 9:35 AM

        Automation and the marketing funnel go hand-in-hand. You can, of course, have one without the other, but when applied to the stages of customer conversion, marketing automation is

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    3 Marketing Automation Myths, Debunked

    Jan 23, 2018, 9:35 AM

      Marketing automation is the secret weapon of successful SMBs everywhere. As a digital marketing tool, it’s inherently versatile, changing and flexing to accommodate new customers, new

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    3 Marketing Automation Campaign Types Every Manufacturer Should Use

    Jan 10, 2018, 9:07 AM

    Marketing automation is the key to broadening your manufacturing business. But you already knew that. Automating your marketing processes helps bring in new business and nurture

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    Branding Your Manufacturing Business through Marketing Automation

    Jan 08, 2018, 9:29 AM

    Brand marketing is the kind of marketing every manufacturer should be doing. Your company’s brand is its identity, its most important piece of intellectual property. A cohesive branding

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    3 Reasons Manufacturers Need Marketing Automation

    Jan 04, 2018, 9:02 AM

      Marketing automation can take your business to the next level. That’s particularly true if you’re a manufacturer. Whether you’re an established firm, a startup operation, or

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