The Latest and Greatest From Synchronicity


Branding Your Manufacturing Business through Marketing Automation

Posted by Synchronicity on Jan 8, 2018 9:29:00 AM

Brand marketing is the kind of marketing every manufacturer should be doing. Your company’s brand is its identity, its most important piece of intellectual property. A cohesive branding strategy is what keeps your clients moving down – and through – the purchasing funnel.

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Tags: Marketing Automation, Branding, Manufacturing

3 Reasons Manufacturers Need Marketing Automation

Posted by Synchronicity on Jan 4, 2018 9:02:00 AM


Marketing automation can take your business to the next level.

That’s particularly true if you’re a manufacturer. Whether you’re an established firm, a startup operation, or somewhere in between, automating your most important marketing activities is the best way to get ahead and stay there. Here’s why.

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Tags: Marketing Automation, Manufacturing

Lead Generation 101 for Manufacturers

Posted by Synchronicity on Dec 5, 2017 9:06:00 AM

Does your manufacturing business have a lead generation strategy? It should. Generating qualified leads is vital for the success of your business, both immediately and long term.

Sync is an expert at turning ho-hum manufacturing websites into lead generation machines. Not sure where to start? Let’s dig into the nuts and bolts of “lead gen,” as the kids call it.

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Tags: Manufacturing, lead generation

Email Marketing 101 for Manufacturers

Posted by Synchronicity on Nov 13, 2017 9:10:00 AM

Email marketing is a foundational element of any well-rounded digital marketing campaign. It’s a way to engage, to build your brand, and to create meaningful interactions with an audience who’s interested in what you have to say.

Email marketing for manufacturers is even more important.

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Tags: Manufacturing, Email Marketing

Lead Nurturing 101 for Manufacturers

Posted by Synchronicity on Nov 1, 2017 9:23:00 AM

You’ve got lead generation for your manufacturing down pat by now, right?

If not…Sync can help!

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Tags: Lead Nurturing, Manufacturing

Landing Pages 101 for Manufacturers

Posted by Synchronicity on Oct 9, 2017 9:01:00 AM

Landing pages are the bread-and-butter of your digital marketing strategy.
You see, great landing pages convert visitors into clients. They inform, they intrigue, and they incentivize. That’s their job and when done well, landing pages are one of the hardest-working tools in your inbound arsenal.

For manufacturers, landing pages are so important. Manufacturing is incredibly segmented and audience pools are highly-specific. Bringing the right people to the right content is paramount for turning qualified leads into sales. Sync builds landing pages for dozens of manufacturing clients, among lots of other digital marketing activities. Here’s what you need to know.

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Tags: Manufacturing, Landing Pages

4 Offbeat Ideas to Market Your Manufacturing Business

Posted by Synchronicity on Sep 28, 2017 9:56:00 AM

Your manufacturing business needs a marketing plan.

“Marketing? We don’t market! We’ve been doing just fine through word-of-mouth for the last 57 years!”
(That’s you, explaining why you don’t need a marketing plan.)

The manufacturing industry is changing; your business has to, too. Inbound marketing will be a crucial component to the success of any manufacturing business over the next few decades. Are you doing enough to keep up?

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Tags: Content Marketing, SEO, Web Development, Manufacturing

Facebook Marketing 101 for Manufacturers

Posted by Synchronicity on Sep 18, 2017 9:22:00 AM

Should manufacturers be on Facebook?

Of course they should be! Your business needs to have a social presence whether you’re B2B or consumer-facing. Facebook is the natural place to start. How can you use Facebook effectively as a manufacturer and what are some best practices to keep in mind?

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Tags: Social Media, Manufacturing

5 Web UX Principles Manufacturers Need to Know

Posted by Synchronicity on Sep 6, 2017 9:19:00 AM

User experience (UX) is one of the primary focuses of quality website design. The way a customer, client, or vendor experiences a website can have a huge impact on their willingness to buy. Your site’s UX says a lot about your brand…what is yours saying?

For manufacturing businesses, website UX is particularly important. Great manufacturing websites are designed intentionally, with industry-specific best practices in mind. Sync has built dozens of successful manufacturing websites – here are five user experience principles we want manufacturers to know.

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Tags: Web Design, Manufacturing, UX

Here's Why Your Manufacturing Business Needs a Blog

Posted by Synchronicity on Aug 24, 2017 9:27:00 AM

Your business needs a blog.

Yes, even your manufacturing business! Whether you’re not even sure what a blog is or you’re still not convinced anyone’s going to read the content you put out, here’s why your manufacturing operation needs a blog.

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Tags: Manufacturing, Blogging