There’s more to a successful email campaign than a list of addresses and a functioning “send” button.
Understanding what’s working for your business emails is all about analysis. You can’t really figure out how to improve your results if you don’t even know what your results are.
Metrics are the measuring stick by which you measure your business’ email campaign performance. Having the right metrics in place ensures you’re paying attention to what matters (and not getting caught up on what doesn’t) so you can make adjustments down the line. Adjustments are what grow your business.
Manufacturers, in particular, have specific considerations to keep in mind when it comes to email marketing. Here are three email success metrics every manufacturer needs to be tracking.