The Latest and Greatest From Synchronicity


3 Email Success Metrics Manufacturers Should Know

Posted by Synchronicity on Feb 19, 2018 9:08:00 AM

There’s more to a successful email campaign than a list of addresses and a functioning “send” button.

Understanding what’s working for your business emails is all about analysis. You can’t really figure out how to improve your results if you don’t even know what your results are.

Metrics are the measuring stick by which you measure your business’ email campaign performance. Having the right metrics in place ensures you’re paying attention to what matters (and not getting caught up on what doesn’t) so you can make adjustments down the line. Adjustments are what grow your business.

Manufacturers, in particular, have specific considerations to keep in mind when it comes to email marketing. Here are three email success metrics every manufacturer needs to be tracking.

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Tags: Email Marketing, Manufacturers, Marketing Goals

3 Email Best Practices for Manufacturers  

Posted by Synchronicity on Feb 8, 2018 9:19:00 AM

You can’t afford to ignore the opportunities presented by email marketing. The manufacturing industry, in particular, has a lot of room to grow when it comes to successful email campaigns. As the industry continues to modernize, so too will the best ways to market within it.

If you’re a manufacturer getting started with your first email marketing campaign – or even if you’ve been using email pseudo-successfully for years! – here are some best practices to keep in mind specific to your sector.

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Tags: Email Marketing, Manufacturers, Marketing Funnel

3 Marketing Automation Campaign Types Every Manufacturer Should Use

Posted by Synchronicity on Jan 10, 2018 9:07:00 AM

Marketing automation is the key to broadening your manufacturing business.

But you already knew that.

Automating your marketing processes helps bring in new business and nurture existing customers. From email messages to pointed blog posts, every action within the marketing process should be dictated by its campaign. Campaigns are umbrellas. They’re high-level strategies for moving a particular kind of customer further down the purchasing funnel, and your manufacturing business should be running multiple campaigns at any given time.

Here are three of the most important.

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Tags: Marketing Automation, Content Marketing, Manufacturers

Marketing Automation 101 for Manufacturers

Posted by Synchronicity on Dec 27, 2017 9:02:00 AM

Marketing automation can change your manufacturing business. It can bring in new leads, simplify your workflow, and even help you plan for the years ahead.

Marketing automation is no longer a nice-to-have, it’s a must.
Yes, even for manufacturers.
Especially for manufacturers, actually.

At Sync, we’re experts in automating the marketing process for manufacturing companies. We’ve worked with dozens of brands, both storied and startup, to create strategies that drive highly-qualified leads. So, let’s dig in.

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Tags: Marketing Automation, Digital Marketing, Manufacturers