SEO is, in essence, the foundation of digital marketing.
There are a lot of good reasons to learn a few SEO basics. Without getting found, your website is just a billboard on a backcountry road. If search engines aren’t serving your site up to the kind of clients who need your services, you’re missing opportunities. There are plenty of web users out there looking for exactly what you have to offer…SEO is the key to ensuring your paths cross.
So, which SEO basics are critical for every website owner to know? Let’s talk about the three main components of any successful SEO strategy.