As marketing is continuing to evolve and digital marketing is becoming the primary focus for companies to push their brand and product, it is more important than ever to be able to turn more website visitors into sales. Otherwise, your wasting your marketing budget, right?
Well, the more you know about your website visitors, the more you know how to turn them into leads. The more you know about your leads, the easier it is for you to convert them into customers and shorten your sales cycle. With free tools like Google Analytics, website traffic data has been pretty readily available to brands. Now, however, tools are being presented to help you gain data on the next section of the funnel... LEADS!
Check out the infographic below to ask yourself if you can aggregate the following metrics. If not, it sounds like it's time to up your analytics game to ensure you're getting the most bang for your buck!