The Latest and Greatest From Synchronicity


How To Solve The Biggest Problems With Content

Posted by Synchronicity on Mar 9, 2018 9:03:00 AM


Content means something different online than it does in the real world. Online content is what the internet is built on…if you’re a business, your digital strategy must include content creation in order for you to compete online.

But simply creating content isn’t enough. What are some of the most common content problems businesses face when it comes to talking to their audience? Sync takes a look.

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Tags: Content Marketing, Digital Marketing, lead generation

Infographic: Lifecycle of an industrial business lead

Posted by Synchronicity on Jan 2, 2018 10:03:20 AM

Generating qualified leads is essential for the success of your business. Industrial business leads are really one-of-a-kind, they tend to have long purchasing cycles and be geographic specific. Because of these unique attributes, it is vital that you know exactly how to nurture them. From start to finish, check out the infographic below for an in-depth look at the cycle. 

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Tags: Lead Nurturing, lead generation, Industrial Business

Lead Generation 101 for Manufacturers

Posted by Synchronicity on Dec 5, 2017 9:06:00 AM

Does your manufacturing business have a lead generation strategy? It should. Generating qualified leads is vital for the success of your business, both immediately and long term.

Sync is an expert at turning ho-hum manufacturing websites into lead generation machines. Not sure where to start? Let’s dig into the nuts and bolts of “lead gen,” as the kids call it.

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Tags: Manufacturing, lead generation

How to Use Your Company's Blog as a Lead Generation Tool

Posted by Synchronicity on Nov 7, 2017 9:07:00 AM

Your company website needs a blog.

Don’t believe us? Consider this.

53% of marketers say that blog content creation is their #1 inbound marketing priority. (Source)
90% of blog leads come from old, “evergreen” blog posts. (
81% of online consumers in the U.S. trust information they get from blogs. (

Your company’s blog is one of the most important lead generation tools it has. People read blogs, and almost just as importantly, so do search engines. Here’s how you should be using your business blog as a lead generator.

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Tags: Blogging, lead generation

How to Use Social Media to Drive Lead Generation for Industrial Businesses

Posted by Synchronicity on Oct 24, 2017 9:02:00 AM

Social media?
For your industrial business?

You heard us right. Social media isn’t just useful for hashtagging throwback pics or sharing updates on your band. Facebook has more than 2 billion daily active users. LinkedIn gains two new professional members per second. Over a quarter of Americans use Twitter.

You can’t keep ignoring social media for your business, industrial or not.

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Tags: Social Media, lead generation, Industrial

3 Reasons You Need More Than Just a Contact Page on Your Website

Posted by Synchronicity on Oct 17, 2017 9:02:00 AM

Your website is not a business card.

It needs more than just your contact information!
Your businesses’ website is its nexus in today’s day and age. It’s where everything from lead generation efforts to marketing campaigns will stem from. Your website’s contact page is helpful, yes, but it shouldn’t be the only funnel for conversion on your site. Here’s why.

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Tags: Content Marketing, Digital Marketing, lead generation

What Does a Qualified Lead Look Like?

Posted by Synchronicity on Oct 5, 2017 9:03:00 AM

Here at Sync, we’re experts in producing qualified leads for our clients.

But what does that mean, really? What makes one lead more “qualified” than another, and why does it matter?

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Tags: Lead Nurturing, lead generation