Is your site’s meta data doing you a disservice?
First, a primer.
Meta Data: Overarching HTML data that describes other data. In the context of websites, meta data includes both the Meta Title Tag and the Meta Description Tag for each page along with several other signaling factors; search engines use this site-provided content to help categorize websites.
Quickly type something into a search bar. The list of links that come up? The links themselves are Meta Title Tags. The sentence or two beneath the link is the Meta Description for that particular webpage.