The Latest and Greatest From Synchronicity


What is Inbound Marketing vs. Outbound Marketing?

Posted by Synchronicity on May 15, 2018 9:01:00 AM

What’s the difference, exactly, between inbound and outbound marketing? The two terms are tossed around a lot but we find that clients don’t always know what fully separates the two. And in fact, in the digital age, the line between inbound and outbound marketing is becoming increasingly blurry.

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Tags: Inbound Marketing, Outbound Marketing

3 Reasons to Tweak Your Inbound Marketing Strategy

Posted by Synchronicity on Sep 25, 2017 9:27:00 AM

Inbound marketing is the future of your business. At least, if you like bringing in warm, qualified leads, it is! Synchronicity knows a thing or two about helping small- and medium-sized businesses improve their inbound marketing strategy. Many of our clients come to us without ever even realizing their inbound process is broken.

How do you know you need to tweak your inbound marketing strategy? Here are three surefire signs.

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Tags: Inbound Marketing

How to Get Your SMB Online - Part 3

Posted by Synchronicity on Jun 1, 2017 9:10:00 AM

You’re well on your way to getting your small business online. Good for you! You’ve identified that target market of yours and you’ve defined your biggest need(s). What more is there to do?

Well, now the fun part begins.

It’s time to jump into digital marketing’s version of speed dating: Identifying Your Partner.

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Tags: Web Design, Inbound Marketing

3 Ways to Set Realistic Goals for Digital Marketing

Posted by Alex Kastanas on May 17, 2017 9:19:00 AM

Setting realistic goals for your digital marketing efforts is anything but simple.

All too often, companies set goals that are completely unattainable, or even worse, impossible to measure. Ideally, you need goals that are both deliverable and measurable.

Here are three ways to start setting goals for digital that you can get excited about.

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Tags: Content Marketing, Inbound Marketing

How to Get Your SMB Online - Part 2

Posted by Alex Kastanas on May 2, 2017 9:21:00 AM

You’ve made the (genius!) decision to get your small- to medium-sized business online. You’re well on your way to creating an effective, attractive website that services your customers and improves your brand. You’ve even nailed the first step, Identifying Your Target Market.

What’s next? Time for Part Two of our informational series, “How to Get Your SMB Online.”

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Tags: Web Design, Inbound Marketing

How to Set Up Social Media Accounts For Your Business

Posted by Alex Kastanas on Apr 22, 2017 11:00:00 AM

Starting from scratch with digital marketing for your business can be intimidating. You may not know the steps you should take to begin and you may not know how to set realistic expectations which can cause you to become frustrated and not trust in the process. By using social media, your business will be able to gain exposure to potential new clients. But, how and what platforms should you set up and what guidelines should you follow? 

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Tags: Social Media, Inbound Marketing

5 Essential Questions to Identify Your Buyer Personas

Posted by Alex Kastanas on Apr 20, 2017 12:25:15 PM

When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that helps you find direction when you’re trying to figure out the direction for your marketing efforts.


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Tags: Web Design, Content Marketing, Inbound Marketing, Web Development, Branding

What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

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Tags: Inbound Marketing, Sales

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

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Tags: New Projects, Inbound Marketing, Branding

Why You Should Calculate Your ROI When Conflicted On the Use of Digital Marketing

Posted by Alex Kastanas on Feb 28, 2017 10:26:00 AM

Digital marketing is the fastest growing sector in advertising. Content marketing, social marketing, email marketing, and other online activities geared toward attracting and winning business are the specialty du jour of marketers today, but to what end?

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Tags: Inbound Marketing, ROI