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    What is Inbound Marketing vs. Outbound Marketing?

    May 15, 2018, 9:01 AM

    What’s the difference, exactly, between inbound and outbound marketing? The two terms are tossed around a lot but we find that clients don’t always know what fully separates the two. And

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    3 Reasons to Tweak Your Inbound Marketing Strategy

    Sep 25, 2017, 9:27 AM

    Inbound marketing is the future of your business. At least, if you like bringing in warm, qualified leads, it is! Synchronicity knows a thing or two about helping small- and medium-sized

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    How to Get Your SMB Online - Part 3

    Jun 01, 2017, 9:10 AM

    You’re well on your way to getting your small business online. Good for you! You’ve identified that target market of yours and you’ve defined your biggest need(s). What more is there to

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    3 Ways to Set Realistic Goals for Digital Marketing

    May 17, 2017, 9:19 AM

    Setting realistic goals for your digital marketing efforts is anything but simple. All too often, companies set goals that are completely unattainable, or even worse, impossible to

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    How to Get Your SMB Online - Part 2

    May 02, 2017, 9:21 AM

    You’ve made the (genius!) decision to get your small- to medium-sized business online. You’re well on your way to creating an effective, attractive website that services your customers

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    How to Set Up Social Media Accounts For Your Business

    Apr 22, 2017, 11:00 AM

    Starting from scratch with digital marketing for your business can be intimidating. You may not know the steps you should take to begin and you may not know how to set realistic

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    5 Essential Questions to Identify Your Buyer Personas

    Apr 20, 2017, 12:25 PM

    When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that

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    What Happens When You Align Your Digital Marketing and Sales Efforts

    Mar 16, 2017, 10:51 AM

    Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is

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    How to Get Your SMB Online - Part 1

    Mar 06, 2017, 9:43 AM

    Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital

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    Why You Should Calculate Your ROI When Conflicted on Digital Marketing

    Feb 28, 2017, 10:26 AM

    Digital marketing is the fastest growing sector in advertising. Content marketing, social marketing, email marketing, and other online activities geared toward attracting and winning

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