The Latest and Greatest From Synchronicity


"Doesn't Google Prefer Pages that Run AdWords?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 18, 2018 9:04:00 AM

It’s tempting to wonder whether paying Google to promote your website on AdWords gives you an advantage when it comes to organic search.

It’s the age-old question.
“Doesn’t Google prefer pages that run paid ads?”

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Tags: Google, Google Adwords, SEO, SEO Questions

"Is SEO a Scam?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 2, 2018 9:04:00 AM


SEO as we know it today didn’t exist thirty years ago.
In fact, Google didn’t exist 30 years ago.

It’s natural to be skeptical of things we don’t truly understand. And make no mistake, no one fully understands SEO, or at least, fully understands exactly how search engines calculate their rankings. That’s intentional, though, and rest assured, the answer to:

“Is SEO a scam?” is a loud and resounding No.

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Tags: Digital Marketing, SEO, Google

"Won't Google Figure It Out?" SEO Questions Not to Ask

Posted by Synchronicity on Mar 21, 2018 9:03:00 AM

Google does a lot of things but figuring out what cryptic message your website is sending isn’t one of them.

SEO is and always will be a bit of a guessing game – Google’s secrecy keeps shady websites from gaming their system – but there are some pretty clear-cut rules to the game! Trusting in Google to “figure out” what you’re trying to tell them is like renting a car in a foreign country then leaving the airport without a map.

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Tags: SEO, Google, Digital Marketing