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    What is Geo-Fencing and Should My Business be Using It?

    May 03, 2018, 3:51 PM

      Geofencing. That’s like…outdoor sword fighting, right? Not exactly. Geofencing is an increasingly widespread practice that’s helping bridge the gap between the digital world and the

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    4 Ingredients for a Stellar Email Newsletter

    Apr 20, 2018, 9:04 AM

    Everyone and their brother puts out an email newsletter. Yours needs to be better and more memorable than everyone else’s to cut through the clutter. But how? How can you create the kind

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    How to Personalize a Marketing Workflow Without Being Creepy  

    Mar 27, 2018, 9:17 AM

    Who among us doesn’t get dozens of SPAM emails a day? Blasts from corporations we haven’t thought about in years, stores we never shop in, and websites we don’t visit. Personalizing your

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    3 Email Success Metrics Manufacturers Should Know

    Feb 19, 2018, 9:08 AM

    There’s more to a successful email campaign than a list of addresses and a functioning “send” button. Understanding what’s working for your business emails is all about analysis. You

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    3 Email Best Practices for Manufacturers  

    Feb 08, 2018, 9:19 AM

    You can’t afford to ignore the opportunities presented by email marketing. The manufacturing industry, in particular, has a lot of room to grow when it comes to successful email

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    The Anatomy of a Call to Action

    Feb 05, 2018, 9:32 AM

        Your marketing message’s Call to Action is its single most critical component. Without a functional CTA, customers don’t know what to do. The wrong CTA can get them lost, confused,

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    4 Things Every Email Workflow Needs

    Jan 30, 2018, 9:37 AM

    Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the

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    Email Marketing 101 for Manufacturers

    Nov 13, 2017, 9:10 AM

    Email marketing is a foundational element of any well-rounded digital marketing campaign. It’s a way to engage, to build your brand, and to create meaningful interactions with an

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