The Latest and Greatest From Synchronicity


What is Geo-Fencing and Should My Business be Using It?

Posted by Synchronicity on May 3, 2018 3:51:09 PM


That’s like…outdoor sword fighting, right?

Not exactly. Geofencing is an increasingly widespread practice that’s helping bridge the gap between the digital world and the real world, and it’s something your business should consider. Here’s the scoop.

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Tags: Content Marketing, Email Marketing, Geo-Fencing

4 Ingredients for a Stellar Email Newsletter

Posted by Synchronicity on Apr 20, 2018 9:04:00 AM

Everyone and their brother puts out an email newsletter. Yours needs to be better and more memorable than everyone else’s to cut through the clutter.

But how?

How can you create the kind of newsletter than leaves an impression and ideally, encourages its recipients to convert? Here are Sync’s suggestions for four ingredients every stellar newsletter needs.

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Tags: Email Marketing, Email Newsletter

How to Personalize a Marketing Workflow Without Being Creepy  

Posted by Synchronicity on Mar 27, 2018 9:17:00 AM

Who among us doesn’t get dozens of SPAM emails a day? Blasts from corporations we haven’t thought about in years, stores we never shop in, and websites we don’t visit.

Personalizing your email workflows is the key to cut through all that clutter.

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Tags: Digital Marketing, Email Marketing, Workflows

3 Email Success Metrics Manufacturers Should Know

Posted by Synchronicity on Feb 19, 2018 9:08:00 AM

There’s more to a successful email campaign than a list of addresses and a functioning “send” button.

Understanding what’s working for your business emails is all about analysis. You can’t really figure out how to improve your results if you don’t even know what your results are.

Metrics are the measuring stick by which you measure your business’ email campaign performance. Having the right metrics in place ensures you’re paying attention to what matters (and not getting caught up on what doesn’t) so you can make adjustments down the line. Adjustments are what grow your business.

Manufacturers, in particular, have specific considerations to keep in mind when it comes to email marketing. Here are three email success metrics every manufacturer needs to be tracking.

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Tags: Email Marketing, Manufacturers, Marketing Goals

3 Email Best Practices for Manufacturers  

Posted by Synchronicity on Feb 8, 2018 9:19:00 AM

You can’t afford to ignore the opportunities presented by email marketing. The manufacturing industry, in particular, has a lot of room to grow when it comes to successful email campaigns. As the industry continues to modernize, so too will the best ways to market within it.

If you’re a manufacturer getting started with your first email marketing campaign – or even if you’ve been using email pseudo-successfully for years! – here are some best practices to keep in mind specific to your sector.

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Tags: Email Marketing, Manufacturers, Marketing Funnel

The Anatomy of a Call to Action

Posted by Synchronicity on Feb 5, 2018 9:32:00 AM



Your marketing message’s Call to Action is its single most critical component. Without a functional CTA, customers don’t know what to do. The wrong CTA can get them lost, confused, or leave them more questions than they started with.

That’s not what you want.

The team at Sync eats, sleeps, and breathes Calls to Action. They’re the cornerstone of every piece of digital content we put out, and we know that CTAs, specifically, are what move consumers through the purchasing funnel.

Let’s talk about the anatomy of a successful Call to Action.

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Tags: Email Marketing, CTA

4 Things Every Email Workflow Needs

Posted by Synchronicity on Jan 30, 2018 9:37:00 AM

Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the best way to build up a roster of qualified leads.

You already know which email workflows are essential for your campaign, but do you know what every workflow should contain? Here are four components of every successful email workflow.

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Tags: Marketing Automation, Content Marketing, Email Marketing, Marketing Goals

Email Marketing 101 for Manufacturers

Posted by Synchronicity on Nov 13, 2017 9:10:00 AM

Email marketing is a foundational element of any well-rounded digital marketing campaign. It’s a way to engage, to build your brand, and to create meaningful interactions with an audience who’s interested in what you have to say.

Email marketing for manufacturers is even more important.

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Tags: Manufacturing, Email Marketing