In today's digital environment, everyone can (and should, and probably does) have their own website. DIY tools make building a website affordable and relatively easy. Given the abundance of those tools, it can be tempting for everyone from the individual to a Fortune 500 company to consider building their own cheap, simple website rather than spending the time and money to craft a website with a qualified design team.
Digital marketers market.
More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and content writers.
It’s True. You Get What You Pay For.
Digital marketing for businesses can be a somewhat nebulous concept if you’re not in the game yourself. Because what the heck is digital marketing, really? You’ve probably got the basics down: digital marketing helps drive traffic to your website. More traffic = more clients. (Or rather, that’s what’s supposed to happen.) Digital marketing is a unique formulaic art.
The imagery on your website is of utmost importance. High-quality images speak volumes about your brand. They’re important SEO signals. They vastly improve the user experience for your visitors.
When it comes time to build a new website, the images you select are one of the most critical components. Let’s talk about why they matter so much and how you can be sure yours are up to par.
Digital marketing is a moving target.
Search engines are always changing the rules of the game and what works today almost certainly won’t work tomorrow. Change is just an inevitable fact of life for digital marketers.
Sync takes a look at what’s trending in digital marketing in 2018.
Tags: Digital Marketing
Marketing automation is the process of automating (i.e. streamlining, digitizing) a set of marketing actions. In this day and age, it’s important.
Marketing automation moves your customers forward throughout every stage of the purchasing funnel. It improves your visibility, it deepens customer awareness, and it creates the kind of relationship between your brand and your customers that translates offline.
But how does marketing automation work?
Your customers are bombarded by thousands of marketing messages a week. People are now spending an average of six hours a day online…how can you make sure your digital marketing messages stand out?
Successful digital marketing is all about the details. Anyone can slap up a banner ad and call it a day…the best examples of effective online marketing are all slightly unique. So, which details can you use to endear your customers to your business?
Four out of five businesses are already using video as a marketing tool. Over 97% of those that do say video helps their customers better understand their product or service.
Do you know what an explainer video is?
Your business might need one.
Here’s a great example from our friends at helm…they love how simply it explains their process. After watching, are you now thinking about the ways a video like this could streamline your process? Here are three reasons you could use an explainer video.
SEO as we know it today didn’t exist thirty years ago.
In fact, Google didn’t exist 30 years ago.
It’s natural to be skeptical of things we don’t truly understand. And make no mistake, no one fully understands SEO, or at least, fully understands exactly how search engines calculate their rankings. That’s intentional, though, and rest assured, the answer to:
“Is SEO a scam?” is a loud and resounding No.
By now you know that marketing automation is the future of business.
It’s not “set it and forget it” as the name implies, but marketing automation is the tool your business needs to create a sustainable strategy behind lead generation. Your automation software can’t function as an island, however.
Marketing automation and an effective CRM (Customer Relationship Management software) work best when implemented as a package deal. Here’s why.