The Latest and Greatest From Synchronicity


A Complete Overview of Account Based Marketing (ABM)

Posted by Synchronicity on Oct 2, 2019 9:00:00 AM


B2B marketing is competitive and you need to deliver a targeted and relevant customer experience in order to cut through the clutter. With 86% of buyers willing to pay more for a better purchasing experience, a one-size-fits-all marketing strategy no longer cuts it.

Read More

Tags: Digital Marketing, Marketing Goals, B2B Businesses, Marketing Strategy

How to Hire the Right Digital Marketing Team in Charlotte

Posted by Synchronicity on Jul 24, 2019 9:07:00 AM


If you research the Charlotte metropolitan area, there are many digital agencies and independent contractors whom you could hire to fulfill your marketing functions. Each agency typically offers a combination of automated solutions and targeted messaging.

Read More

Tags: Digital Marketing

What is the Difference Between a Website and a Successful Online Presence?

Posted by Synchronicity on Apr 10, 2019 11:31:00 AM

In today's digital environment, everyone can (and should, and probably does) have their own website. DIY tools make building a website affordable and relatively easy. Given the abundance of those tools, it can be tempting for everyone from the individual to a Fortune 500 company to consider building their own cheap, simple website rather than spending the time and money to craft a website with a qualified design team.

Read More

Tags: Web Design, Web Development, Digital Marketing, Website Integration, Website Development

What Does a Digital Marketer Do?

Posted by Synchronicity on Aug 30, 2018 11:11:54 AM

Digital marketers market.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and content writers.

Read More

Tags: SEO, Digital Marketing

How Much Should I Pay for Digital Marketing Services?

Posted by Synchronicity on Aug 2, 2018 9:02:00 AM

It’s True. You Get What You Pay For. 

Digital marketing for businesses can be a somewhat nebulous concept if you’re not in the game yourself. Because what the heck is digital marketing, really? You’ve probably got the basics down: digital marketing helps drive traffic to your website. More traffic = more clients. (Or rather, that’s what’s supposed to happen.) Digital marketing is a unique formulaic art.

Read More

Tags: Digital Marketing, Social Media Management

The Importance of Using High-Quality, High-Resolution Imagery on Your Website

Posted by Synchronicity on Jun 14, 2018 9:02:00 AM


The imagery on your website is of utmost importance. High-quality images speak volumes about your brand. They’re important SEO signals. They vastly improve the user experience for your visitors.

When it comes time to build a new website, the images you select are one of the most critical components. Let’s talk about why they matter so much and how you can be sure yours are up to par.

Read More

Tags: Digital Marketing, High-Resolution Imagery

What's Trending in Digital Marketing?

Posted by Synchronicity on May 22, 2018 9:01:00 AM


Digital marketing is a moving target.

Search engines are always changing the rules of the game and what works today almost certainly won’t work tomorrow. Change is just an inevitable fact of life for digital marketers.

Sync takes a look at what’s trending in digital marketing in 2018.

Read More

Tags: Digital Marketing

How Does Marketing Automation Work?

Posted by Synchronicity on May 17, 2018 9:02:00 AM


Marketing automation is the process of automating (i.e. streamlining, digitizing) a set of marketing actions. In this day and age, it’s important.

Marketing automation moves your customers forward throughout every stage of the purchasing funnel. It improves your visibility, it deepens customer awareness, and it creates the kind of relationship between your brand and your customers that translates offline.

But how does marketing automation work?

Read More

Tags: Marketing Automation, Digital Marketing

Digital Marketing Details Customers Will Remember – And Appreciate

Posted by Synchronicity on Apr 24, 2018 9:04:00 AM


Your customers are bombarded by thousands of marketing messages a week. People are now spending an average of six hours a day online…how can you make sure your digital marketing messages stand out?

Successful digital marketing is all about the details. Anyone can slap up a banner ad and call it a day…the best examples of effective online marketing are all slightly unique. So, which details can you use to endear your customers to your business?

Read More

Tags: Digital Marketing, Video Marketing

3 Reasons Your Business Needs an Explainer Video

Posted by Synchronicity on Apr 4, 2018 9:02:00 AM

Four out of five businesses are already using video as a marketing tool. Over 97% of those that do say video helps their customers better understand their product or service.

Do you know what an explainer video is?
Your business might need one.

Here’s a great example from our friends at helm…they love how simply it explains their process. After watching, are you now thinking about the ways a video like this could streamline your process? Here are three reasons you could use an explainer video.

Read More

Tags: Digital Marketing, Video Marketing