The Latest and Greatest From Synchronicity


The Anatomy of a Call to Action

Posted by Synchronicity on Feb 5, 2018 9:32:00 AM



Your marketing message’s Call to Action is its single most critical component. Without a functional CTA, customers don’t know what to do. The wrong CTA can get them lost, confused, or leave them more questions than they started with.

That’s not what you want.

The team at Sync eats, sleeps, and breathes Calls to Action. They’re the cornerstone of every piece of digital content we put out, and we know that CTAs, specifically, are what move consumers through the purchasing funnel.

Let’s talk about the anatomy of a successful Call to Action.

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Tags: Email Marketing, CTA

CTA Mapping: What it Means and Why it Matters

Posted by Synchronicity on Nov 21, 2017 9:01:00 AM

What is CTA mapping?
Wait…what is a CTA?

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Tags: Digital Marketing, CTA