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    The Anatomy of a Call to Action

    Feb 05, 2018, 9:32 AM

        Your marketing message’s Call to Action is its single most critical component. Without a functional CTA, customers don’t know what to do. The wrong CTA can get them lost, confused,

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    CTA Mapping: What it Means and Why it Matters

    Nov 21, 2017, 9:01 AM

    What is CTA mapping? Wait…what is a CTA?

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