The Latest and Greatest From Synchronicity


What Makes Content "Valuable?"

Posted by Synchronicity on Nov 14, 2018 9:10:00 AM

As with any business decision, content creation needs to provide a positive outcome. Whether it’s viewed through ROI, lead generation, public perception, or any other business metric, content must be viewed as “valuable.”

But what, exactly, does “valuable” mean when creating content? How can you take this area of business and show value? Here’s a checklist of ways content can be valuable to your organization – when working through its creation, make sure to use these points as a road map to ensure you end up at the most valuable end result:

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Tags: Content Marketing

What is Geo-Fencing and Should My Business be Using It?

Posted by Synchronicity on May 3, 2018 3:51:09 PM


That’s like…outdoor sword fighting, right?

Not exactly. Geofencing is an increasingly widespread practice that’s helping bridge the gap between the digital world and the real world, and it’s something your business should consider. Here’s the scoop.

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Tags: Content Marketing, Email Marketing, Geo-Fencing

How To Solve The Biggest Problems With Content

Posted by Synchronicity on Mar 9, 2018 9:03:00 AM


Content means something different online than it does in the real world. Online content is what the internet is built on…if you’re a business, your digital strategy must include content creation in order for you to compete online.

But simply creating content isn’t enough. What are some of the most common content problems businesses face when it comes to talking to their audience? Sync takes a look.

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Tags: Content Marketing, Digital Marketing, lead generation

4 Things Every Email Workflow Needs

Posted by Synchronicity on Jan 30, 2018 9:37:00 AM

Email workflows are the bread-and-butter of a comprehensive digital strategy. Email marketing is the preferred form of business communication by 72% of consumers, and it’s also the best way to build up a roster of qualified leads.

You already know which email workflows are essential for your campaign, but do you know what every workflow should contain? Here are four components of every successful email workflow.

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Tags: Marketing Automation, Content Marketing, Email Marketing, Marketing Goals

3 Marketing Automation Campaign Types Every Manufacturer Should Use

Posted by Synchronicity on Jan 10, 2018 9:07:00 AM

Marketing automation is the key to broadening your manufacturing business.

But you already knew that.

Automating your marketing processes helps bring in new business and nurture existing customers. From email messages to pointed blog posts, every action within the marketing process should be dictated by its campaign. Campaigns are umbrellas. They’re high-level strategies for moving a particular kind of customer further down the purchasing funnel, and your manufacturing business should be running multiple campaigns at any given time.

Here are three of the most important.

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Tags: Marketing Automation, Content Marketing, Manufacturers

"Can't We Just Use Duplicate Content?": SEO Questions Not to Ask

Posted by Synchronicity on Nov 10, 2017 9:03:00 AM

No. No…don’t do that.

“Duplicate content” is a dirty word in the digital space. Despite its negative connotation, plenty of well-meaning business owners ask this question all the time. And on the surface, it’s understandable! They don’t have time to write thousands of words of new content every time they add a section, a blog post, or a new page to their site. Isn’t it easier just to copy-and-paste? Especially if they’re just repeating content from another section of their own site!?

Well, yeah, it’s easier. But it’s a terrible idea.

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Tags: Content Marketing, SEO, Mistakes

3 Reasons You Need More Than Just a Contact Page on Your Website

Posted by Synchronicity on Oct 17, 2017 9:02:00 AM

Your website is not a business card.

It needs more than just your contact information!
Your businesses’ website is its nexus in today’s day and age. It’s where everything from lead generation efforts to marketing campaigns will stem from. Your website’s contact page is helpful, yes, but it shouldn’t be the only funnel for conversion on your site. Here’s why.

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Tags: Content Marketing, Digital Marketing, lead generation

4 Offbeat Ideas to Market Your Manufacturing Business

Posted by Synchronicity on Sep 28, 2017 9:56:00 AM

Your manufacturing business needs a marketing plan.

“Marketing? We don’t market! We’ve been doing just fine through word-of-mouth for the last 57 years!”
(That’s you, explaining why you don’t need a marketing plan.)

The manufacturing industry is changing; your business has to, too. Inbound marketing will be a crucial component to the success of any manufacturing business over the next few decades. Are you doing enough to keep up?

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Tags: Content Marketing, SEO, Web Development, Manufacturing

Digital Marketing: Where Should You Begin?

Posted by Alex Kastanas on May 29, 2017 9:10:00 AM

A successful digital marketing strategy doesn’t just happen.

There may be some randomness behind “virality” on the web (looking at you, Ikea Monkey…) but brands with sustainable, profitable digital marketing presences have worked hard to get there. If you’re new to the game, that can feel intimidating.

How can you compete with brands that have hundreds of thousands of followers or a beautifully-designed website when you’re relatively new to the World Wide Web?

This is digital marketing: where to begin.

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Tags: Content Marketing, Digital Marketing

The Inside Scoop on Sync’s Vermont Satellite Office

Posted by Synchronicity on May 19, 2017 10:19:00 AM

Did you know that Synchronicity was actually founded in Burlington, Vermont, all the way back in 1999?

In online years, that’s nearly a millennium ago.

Today, Sync’s satellite office in VT still offers some of the most comprehensive, affordable digital marketing solutions in Vermont with a specialty in manufacturing and small-business marketing.

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Tags: Content Marketing, Manufacturing