The Latest and Greatest From Synchronicity

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How Many Buyer Personas Should I Identify for My Business?

Posted by Synchronicity on Jun 28, 2018 9:03:00 AM

 

Defining buyer personas is one of the most important steps in any marketing process whether intentional or not. Without detailed buyer personas in place, it’s impossible for businesses to know who to tailor their messaging to and how to talk to them in a way that resonates.

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Tags: Buyer Personas

What Do Your Buyer Personas Value?

Posted by Alex Kastanas on Apr 24, 2017 10:55:00 AM

When you’re identifying buyer personas for your company, there are a variety of things to consider when crafting the final personas that will serve as accurate representations of your brand’s target buyers. To create content that will appeal to your existing clients and potential customers, it’s important to think about what they value most. One of the most important aspects of buyer persona development is conducting research to identify patterns of customer buying habits, where and how they interact with your business, and how they gather information in their buying process.

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Tags: Buyer Personas