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    Branding Your Manufacturing Business through Marketing Automation

    Jan 08, 2018, 9:29 AM

    Brand marketing is the kind of marketing every manufacturer should be doing. Your company’s brand is its identity, its most important piece of intellectual property. A cohesive branding

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    4 Branding Mistakes to Avoid

    Aug 30, 2017, 9:27 AM

    Have you been branding your business? Like it or not, your business has a brand. Smart companies take control of their branding, creating the narrative themselves; others let branding

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    Sales and Marketing Alignment: Why You Can't Live Without It

    Jul 18, 2017, 10:27 AM

    What is “sales and marketing alignment?” Marketing’s goal is – simply put – to generate leads. The sales team’s goal is then to close those leads. There’s a lot of gray area between A

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    5 Essential Questions to Identify Your Buyer Personas

    Apr 20, 2017, 12:25 PM

    When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that

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    How to Reach Your Customers Through Brand Video

    Mar 14, 2017, 9:46 AM

    How many videos would you guess people are watching just on Facebook every day? Would you believe it’s 8 billion? Video marketing is the single fastest-growing segment in digital, and

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    How to Identify Buyer Personas When Starting Your Small Business

    Mar 09, 2017, 10:39 AM

    What is a buyer persona? It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business

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    How to Get Your SMB Online - Part 1

    Mar 06, 2017, 9:43 AM

    Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital

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    How to Get Google Reviews for Your Business

    Dec 12, 2016, 9:19 AM

    Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine –

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    Are You Spending Enough Energy on Buyer Persona Development?

    Jun 13, 2016, 1:09 PM

    Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an

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    Brand Character & Authenticity

    Mar 29, 2016, 3:39 PM

    What is a brand? Before diving into the reasons and methods behind protecting your brand’s authenticity, one first must understand what a brand actually is. A brand is not merely your

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