The Latest and Greatest From Synchronicity


Branding Your Manufacturing Business through Marketing Automation

Posted by Synchronicity on Jan 8, 2018 9:29:00 AM

Brand marketing is the kind of marketing every manufacturer should be doing. Your company’s brand is its identity, its most important piece of intellectual property. A cohesive branding strategy is what keeps your clients moving down – and through – the purchasing funnel.

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Tags: Marketing Automation, Branding, Manufacturing

4 Branding Mistakes to Avoid

Posted by Synchronicity on Aug 30, 2017 9:27:00 AM

Have you been branding your business?

Like it or not, your business has a brand. Smart companies take control of their branding, creating the narrative themselves; others let branding happen to them, allowing customers (or worse, competitors,) to brand their business for them.

Whether you’re actively branding or just starting to consider the ways in which your business’ brand affects your marketing efforts, here are four huge branding blunders to avoid.

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Tags: Branding, Audience

Sales and Marketing Alignment: Why You Can't Live Without It

Posted by Synchronicity on Jul 18, 2017 10:27:00 AM

What is “sales and marketing alignment?”

Marketing’s goal is – simply put – to generate leads. The sales team’s goal is then to close those leads. There’s a lot of gray area between A and B, though, and misalignment of sales and marketing efforts can create a pretty inefficient purchasing process. It can even cost you business.

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Tags: Sales, Branding, Digital Marketing

5 Essential Questions to Identify Your Buyer Personas

Posted by Alex Kastanas on Apr 20, 2017 12:25:15 PM

When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that helps you find direction when you’re trying to figure out the direction for your marketing efforts.


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Tags: Web Design, Content Marketing, Inbound Marketing, Web Development, Branding

How to Reach Your Customers Through Brand Video

Posted by Alex Kastanas on Mar 14, 2017 9:46:00 AM

How many videos would you guess people are watching just on Facebook every day? Would you believe it’s 8 billion? Video marketing is the single fastest-growing segment in digital, and for good reason. Studies show that video converts better, captures more impressions, and has better brand recall than almost any other medium.

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Tags: Social Media, Branding

How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Tags: Content Marketing, Branding

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

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Tags: New Projects, Inbound Marketing, Branding

How to Get Google Reviews for Your Business

Posted by Alex Kastanas on Dec 12, 2016 9:19:00 AM

Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine – about what your customers are saying.

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Tags: Branding

Are You Spending Enough Energy on Buyer Persona Development?

Posted by Alex Kastanas on Jun 13, 2016 1:09:00 PM

Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.

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Tags: Marketing Automation, Content Marketing, Inbound Marketing, Branding

Brand Character & Authenticity

Posted by Randy Smith on Mar 29, 2016 3:39:01 PM

What is a brand?

Before diving into the reasons and methods behind protecting your brand’s authenticity, one first must understand what a brand actually is. A brand is not merely your logo, or even your brand mark and slogan/tagline.

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Tags: Branding