If you’ve been on a social media platform at any point in the last year, you’ve probably encountered a bot. In fact, if you’ve been on any business website recently, there’s a good chance a bot has tried to engage you in conversation.
What the heck is a bot? you ask.
A bot is a software application designed to mimic natural human interaction. You know…the little chat boxes that pop up and cheerfully ask, “Finding everything okay?” as you browse an online catalog? Chat bots are all the rage on social media, and here’s why.