The Latest and Greatest From Synchronicity

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A Complete Overview of Account Based Marketing (ABM)

Posted by Synchronicity on Oct 2, 2019 9:00:00 AM

 

B2B marketing is competitive and you need to deliver a targeted and relevant customer experience in order to cut through the clutter. With 86% of buyers willing to pay more for a better purchasing experience, a one-size-fits-all marketing strategy no longer cuts it.

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Tags: Digital Marketing, Marketing Goals, B2B Businesses, Marketing Strategy

How is Marketing Automation Different for B2B Businesses?

Posted by Synchronicity on Feb 13, 2018 9:30:00 AM

 

Marketing automation. The process is the same for all businesses, right?
Not exactly.
B2B marketing automation actually differs quite radically from B2C automation. Here’s how.

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Tags: Marketing Automation, Digital Marketing, B2B Businesses