The Latest and Greatest From Synchronicity

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What Can Analytical CRM Modeling Tools Discover?

Posted by Synchronicity on May 8, 2018 9:03:00 AM

 

You know you need a CRM. And you keep hearing people talk about “analytics” like it’s a tool you can pick up at the office supply store, but what’s the connection? What can analytical modeling through a CRM do for your business that you can’t do with a couple of spreadsheets and a fresh pot of coffee?

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Tags: CRM, Analytics

Beyond Impressions: Digital Marketing Metrics to Know

Posted by Synchronicity on Jul 28, 2017 9:25:00 AM

“How many visitors came to our website last month?”

It’s a natural question, much like, “How many clicks did we get?” and “What were the impressions on that ad?” But in digital marketing, nothing is as simple as it seems. The metrics that matter are totally dependent on your business’ objectives.

Beyond impressions, clicks, and Likes, which digital marketing metrics should your business be paying attention to?

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Tags: Analytics

HOW TO GET THE MOST ‘BANG FOR YOUR BUCK’ FROM YOUR STARTUP’S MARKETING BUDGET

Posted by Randy Smith on Mar 24, 2016 4:34:49 PM

Your startup spurred from the inception of a fantastic idea. 

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Tags: Analytics, Web Design, Branding, Start-Ups

5 Analytics on Your Website’s Audience that You SHOULD be Tracking

Posted by Randy Smith on Aug 3, 2015 12:14:58 PM

If your brand has a website and your marketing team has an active digital marketing strategy, but you’re not tracking your results, how do you know if it’s working? Now, I’m not talking about basic data tracking here.

Sure, knowing how many site visits and pageviews you got in one month is important. But, what about the audience who is viewing your website? At the end of the day, converting visitors into leads, and then leads into customers is the overarching goal of all websites and digital marketing strategies. And hopefully, you’re already aggregating data about the audience who is using your site and where they’re coming to your site from.

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Tags: Analytics, Inbound Marketing