If your brand has a website and your marketing team has an active digital marketing strategy, but you’re not tracking your results, how do you know if it’s working? Now, I’m not talking about basic data tracking here.
Sure, knowing how many site visits and pageviews you got in one month is important. But, what about the audience who is viewing your website? At the end of the day, converting visitors into leads, and then leads into customers is the overarching goal of all websites and digital marketing strategies. And hopefully, you’re already aggregating data about the audience who is using your site and where they’re coming to your site from.