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Tips on What to Post on Your Facebook Business Page

04/09/14, 1:53 PM

There are many ways you can engage your target audience with your Facebook page. Targeting the wrong audience creates a lot of problems for people who are generating posts for their Facebook fans. Here are a few tips on how to make sure you are engaging your fans the right way by crafting your Facebook posts for your target audience.

Unique Content

One of the most important things you need to consider is page content. The best thing to do is to provide your audience something of value, for instance, offering more than just information about your business.

Variety is key. Start by posting content regarding the various ways your business can benefit them. Build upon that by telling them about how your business stands out from others who offer the same services. Keep your content interesting and different. This will prevent your audience from getting bored with your posts.

Post Pictures Along With Content

Posting content without an image is a huge no-no. This is because people are more likely to read the content if the picture appeals to them. Facebook uses an algorithm that tracks these images within posts.
It displays content with pictures more prominently which directs viewers to the post. Posting content with pictures will get you more exposure because the image is shared when the content is shared which brings more traffic to your page. Posting interesting content with pictures will also increase your number of fans.

Avoid Spamming

Never put out multiple posts at once. Many people do this in an effort to provide variety and a multitude of content. Generally, you should let a few hours pass between your posts to avoid bombarding your audience.

The minimum time after which you should post fresh content is 45 minutes. If it's not urgent, it can wait. Fans are more likely to block your newsfeed when posts show up in feeds constantly because it appears to be spam.

So remember this rule of thumb: post new content, allow AT LEAST 45 minutes to an hour to pass, then post again. You will know you are posting too much when you make more than three consecutive posts in an hour.

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Topics: Social Media

Randy Smith