In this day in age, it’s not possible for a business or company of any kind to be truly successful without a solid online presence. With this being common knowledge, business owners and company executives hire web designers or assign the task to a designer in house, and go forth creating a website.
However, good web design that converts is not as easy to accomplish as it might seem. It takes a lot of research, creativity, analysis, and testing to design a website that brings visitors to the door and then moves them to conversion.
And being a website design and digital marketing company, we’ve had over 16 years of years of seeing trends on web design evolve. Therefore, we’ve compiled this list of the worst advice we’ve ever heard clients be given when it comes to their website so you can avoid making them yourself. Check ‘em out!
1. Your Website Doesn’t Need to be Updated Regularly
Think of your website as your online store front. You wouldn’t decorate your store once and never touch it again. You regularly update your window displays or the specials board out front, you test what would draw prospective buyers in through your doors, and you research and stay up to date on the latest trends in your field and incorporate them wherever you can.
Your website should be treated the same way. Once your website is designed once, you don’t just let it be. Rather, you should be regularly maintaining it and keeping it up to date with trends that will help you use it to convert more business.
And online trends are constantly changing! Best practices say your website should undergo a redesign every two to three years to ensure it still optimized and converting at the highest level it can be.
2. Create Your Website for Your Tastes
One of the worst pieces advice you can ever be given is to have your website built for your own personal likes and dislikes. Throughout the design and build process, it should never be a question of “what do I think about this?”
You’re creating a website for your existing customers to reference and to convert more buyers. Instead of thinking about your personal opinions regarding the design and flow, you should be thinking about your buyers.
What information is most important to them? What do they absolutely need to know in order to convert? What colors and fonts entice them? Is imagery important to them? Would they prefer more verbiage as opposed to less?
And to ensure you’re keeping your personal preference out of the equation, TEST TEST TEST! Reach out to past buyers and conduct surveys to gain this information instead of trusting what you think you know.
3. Build Your Website for Design
Going hand-in-hand with the point prior, your website should be much more than beautiful design. Of course you want your website to be visually appealing to draw in visitors, but user experience is even more important to consider.
You need to think about how you want visitors to move throughout your website and ensure the design allows this to happen as easily as possible. Your navigation should be simple and easy to digest. If you have products, your visitor should be able to easily move from one product to another. Implement calls-to-action throughout your website moving your visitor to the next step.
4. You Don’t Need to Spend a lot on Web Design
If you’re not willing to put a decent budget into your website to ensure it has the capabilities for you to see ROI, then you’re not putting your best foot forward.
Let’s go back to the store front example. You pay a lease in order to use a space as your store or to act as the office for your employees. Then, you decorate, place items in specific places, purchase technology, and anything else you need in order for your store to drive business or for your office to keep your employees happy and working hard. You wouldn’t cheap out on the design of your store or office.
The more budget you have, the more you can create and build an enticing, user experience tested, conversion focused, search engine optimized website with the functionality your business needs.
5. Once Your Website is Live, It Doesn't Need Updates
Once your website is live, it does the job on its own. False.
Sure, past buyers know you’re out there and they might come back on their own, but what about all the potential buyers out there that don’t know you exist? Mastering search engines is an art form and if you’re website is not search engine optimized, you don’t stand much of a change of bringing in new business.
However, by combining digital marketing and SEO tactics to create a monthly strategy with long term goals, you can get your website found online and increase your ROI from the budget you put into your online presence.
I mean, c’mon. Who doesn’t like the sound of that?!
Are You Looking to Redesign Your Website?
Synchronicity Web Designs boasts a team of highly skilled web design and user experience-minded experts who can help you create an optimized website that will allow you to see more ROI for your business.
Learn more about our branding, web design, user experience, developing, and hosting services now by visiting Sync Web Designs or by calling 866-397-7952 to speak to an account representative directly.
Make your business successful online today!