Here at Sync, we’ve heard it all. Our customers come to us when they know they need a better website, when they know they need to make a splash online, and sometimes because they’re just starting out.
What are some of the worst pieces of advice when we’ve ever heard about website development? You might even recognize some of these doozies.
“Just get a free or cheap website from Wordpress or Squarespace. It’s easy to build one yourself.”
Oh, please don’t do this. What new websites cost, of course, varies widely. As with anything else that really matters in business, with website development you get what you pay for. A free, templated website might look fine, but it won’t actively generate leads. It might be affordable but what you save right now, you’ll pay dividends on long-term. It might be easy but it’s not setting your business apart online. Before you set up a Wordpress site, at least talk to an experienced web developer about what you’re actually paying for when you invest in a quality professional site.
“My cousin builds website as a hobby...just call her. She can make you one for $250.”
If you had a cavity, would you seek out a licensed dentist in your area or would you let Ken down at the hardware store fill it? Website development can be a part time activity, but when you pay for half-baked service, you get half-baked results. Your web developer should have years of immersive experience in the industry, and they should preferably know a thing or two about digital marketing, too. Web development shouldn’t be thought of as a one-off service; it’s part of a much larger, ROI-driving whole.
“Your business doesn’t have a website? Well it doesn’t matter what you put on it, just get one up!”
Your website is the foundation of your online presence, and you only get one chance at a first impression. Yes, you should have invested in a website before now, but consider this an opportunity to really lay the groundwork for a long and lead-generating tenure online. The way your site is built matters: it should be responsive, mobile-friendly, and adaptable. What you put on it matters, too: Your content should be strategic and well thought out. The only thing worse than no website is a bad website. Trust us.
“Make sure your site says every single thing you could ever say about your business.”
Your website is not an encyclopedia. It’s a chat in an elevator. An introduction at a trade show. An opening line. The primary jobs of your business’ website are to (1) provide basic information about what you do, how you do it, and how customers can engage (2) to answer the questions your customers commonly have and (3) to incentivize conversion, whatever that means to your business. That’s it!
You don’t just need a website, you need a great one. There’s a lot of competition out there, and Synchronicity knows what you’re up against. We’ve been developing quality websites for decades, and that’s not all we do.