2017 has been a banner year for digital marketing.
Innovation…segmentation…what hasn’t happened this year? Sync works hard to keep our finger on the pulse of all things “digital.” Let’s dive into our digital marketing roundup for 2017.
- Conversational SEO
What the heck is that? Consider all the ways we search today using natural, spoken language. From talk-to-text to Amazon Echo ordering, smart SEO marketers are planning ahead for whole new marketing phenomenon. The way we speak may soon be just as important to understanding our purchasing process as the way we search. Comprehensive SEO now considers all the ways terms and words shift when they’re spoken instead of typed.
- Video Marketing
Will video kill the radio star? It’s yet to be determined, but we do know that video is a segment of the market that no business can afford to ignore. YouTube videos, on-site embedded video, live-streaming videos, and even Facebook live video streams…the opportunities for reaching your audience in this space are nearly endless. From restaurants to highly-specialized industrial brands, video is a truly the vehicle to watch for 2018.
- Marketing Automation
Digital marketing has long functioned as a hybrid of traditional advertising and innovative technology. Increasingly, businesses are looking to marketing automation platforms (think: HubSpot) to help streamline, analyze, and report. Email marketing is one of the fastest-growing segments of the industry, and it’s an effort rife with useful data if mined properly. Marketing automation – both planning and software – is the key to all forward-thinking campaigns.
- Immersive Content
There’s a lot of content out there. Smart marketers know how to stand out. Immersive content moves consumers further down the purchasing funnel and 2017 has been a great year for standout moments in content: Live-streaming content from banner events like the Daytona 500; VR content experiences from established brands; 360-video experiences on mobile devices…the list goes on (and on.)
- Facebook Changes
Like it or not, Facebook is the social network to know whether you’re B2B, B2C, or somewhere in between. There are over 2 billion people on Facebook and the average visitor spends 35 minutes on the network every single day. The platform has implemented all kinds of changes in 2017 that will have effects well into 2018, from an upcoming “dislike” button to a new lead generation form that could increase conversions via mobile. Social hasn’t been purely social in a long time, and 2017 was definitely the turning point for Facebook.
Is your marketing strategy keeping up? Digital marketing isn’t something you do, it’s something you execute. You can’t be everywhere. Just as important as creating a well-rounded marketing strategy is deciding where to focus your digital efforts. So, you heard Facebook Live is killing it? That doesn’t necessarily mean it’s a good fit for your business.
Ready to talk about how to put today’s digital marketing trends to work for you? Contact Sync.