Did you know that 85% of manufacturers that use content marketing are utilizing social media?
Yeah…social media matters.
Think your business isn’t relevant to the Twittersphere or any LinkedIn groups? Think again. Even manufacturers can benefit from the branding opportunities and unlimited exposure of social media; creating a social media plan is an important part of any businesses’ digital marketing strategy.
What are some social media best practices for the manufacturing industry?
Define Your Audience
Before you roll out a social media strategy, you need to know its intention. Are you trying to open the lines of communication between your plant and its end-users? Or are you looking to engage with other businesses that might see a need for your service? Knowing who you’re talking to is the first step in producing the kind of social content they’ll find relevant. Relevance equals engagement and engagement is what leads to conversion.
Set Measurable Social Goals
Having a social media schedule is the easiest way to ensure you’re using its mediums effectively. With the help of an expert digital marketing agency, decide which platforms make the most sense for your audience (manufacturers often find success on Facebook, LinkedIn, and Twitter) and determine how often you’ll post on each. Then, set goals you can measure such as impressions, visits to the website from social channels, and content clicks. You’ll then be able to evaluate and determine what’s working and what’s not.
Join the Conversation
There’s likely already a conversation out there that’s relevant to your manufacturing business. Maybe it’s a LinkedIn community group that often discusses a service you offer, or maybe it’s a hoard of past customers who need to vent about a hurdle in your logistics process. Don’t be afraid to listen; feedback is the key to growth. Remember that social media isn’t just a place for you to talk to your consumers, it’s a place for them to talk to you. Ask for feedback, respond to posts, and be receptive to the market.
Tie it All Together
Social media doesn’t work in a vacuum. Your social media campaign should be tied into your overall digital marketing plan, from blog posts to new landing pages on your website. Social is a great way to get your message out to the masses, but its ultimate goal should be to drive people back to your manufacturing website where they can find out more about your business and eventually convert.
Your manufacturing business needs to be using social media. Social is where your customers, your competitors, and industry influencers are, like it or not. Ignoring social media is ignoring a huge opportunity for growth…how can Sync help you get started?