SEO – Search Engine Optimization – is a critical component of any comprehensive digital marketing campaign.
Good SEO starts on the back end (where your customers can’t see it) and continues on the visible page. SEO is an ongoing process, and the rules are always changing. That’s why it’s so important to work with an experienced digital marketing team! (Ahem…ahem…)
Certain SEO mistakes are easy to avoid, but all too common. Well-meaning businesses sometimes inadvertently sabotage their own efforts to be found online; here are three SEO mistakes you might not even know you’re making.
- Copied Content is bad, bad news.
So, you built a new website. That’s great! You now have 20 pages where you used to have 4…the easiest solution is to just copy and paste the content that works for multiple pages, right? You won’t have to write all new content and, hey, that old stuff already says what you want it to say. Why not have it on every page?
Google, that’s why. Copied content is a HUGE no-no in the SEO world, and what’s even worse than copying from yourself is copying from a competitor. Maybe they have a spot-on description of a service you offer… doesn’t matter. When Google figures out your content is duplicated they can drop your whole site down hundreds of spots in their search rankings. Don’t risk it. You need unique, original copy on every page of your website, including your blog.
- Repetitive Title Tags are a bummer for everyone.
What’s a title tag? It’s an SEO element that appears in two important ways: In the little tab of a browser when a webpage is open and as the “title” of a search result in a list of clickable websites. Title tags also matter because Google uses them to index your content, and to figure out what each specific page of your website is about. All that information helps search providers determine who to serve your website to.
Your title tags need to be unique! Try not to use the exact same title tag for every page. “Charlotte BBQ Restaurant | Oinks R’ Us” is a good title tag…for one page. Each page’s title tag should speak to what that page is about: The menu, your hours, location, photos of the restaurant, etc. That way, consumers and search engines understand the scope of your site and in turn, your business.
- The wrong keywords are not your friend.
You know you need to be incorporating keywords – specific words and terms people input into search engines – within your website. But are you using the wrong keywords? There’s an art to creatively, effectively incorporating keywords into your website content and it has nothing to do with adding super-generic terms into every other sentence.
Analytics are the key to understanding keywords. Great digital marketers can help you identify which keywords matter for your business and which bring you warm, qualified leads. Global, industry-general keywords won’t do you a lot of good if your business is mostly local. Know what people who buy from you are searching for, and write content they’ll find relevant.
Do you have an SEO plan for your business? Great SEO involves data, forethought, and knowledgeable implementation. It doesn’t just happen.
If you think your website should be ranking higher in search results, give Synchronicity a call. We’ll help you craft a holistic digital marketing plan with a solid, long-term SEO strategy.