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Pandas, Penguins and Google… Oh My!

07/12/12, 9:01 AM

By now, you may have heard buzz ( or grumblings ) about the recent Panda and Penguin updates that Google has developed to help evaluate how a site should rank in the search engine results. Panda was the first to roll out in 2011, followed by several updates to the algorithm and then the Penguin was rolled out in early spring 2012.

Here’s what you may have noticed in a post Panda and Penguin update online world: Traffic decreases, drops in rankings you’ve had for a long time, the loss of popularity in pages among others…. The reason for these drops is a combination of several factors that Google has found a new way to measure. Their goal with these updates was to ‘weed out’ sites to improve the quality of its search results by ‘weeding out’ sites that it deems irrelevant to certain phrases.

One of your first thoughts may be along the lines of ‘But my site IS relevant’. Here’s the thing; Google is measuring ratios, percentages and quality in ways it never has before. It measures content against link profiling against social plug ins against numbers of pages against numbers of links that point to a page against off site, on site and 3rd tier factors that you probably never even realized would have an impact on your site. Frankly, it’s enough to make your head spin. Google has long warned against ‘over optimization’ and honed in on the sites it deems to be just that only to also penalize ‘under optimized’ sites in the process. There’s a fine line Google wants its sites to follow somewhere in between, yet it keeps changing the game it seems. Gone are the days of a one dimensional approach making any sort of difference between sites that are supposedly ‘optimized’ compared to those who have nothing. And every day that a site is not adding fresh and unique content, social media campaigns, strategic link building and optimized pages ( just to name a few ) is another day the site falls further beneath the sites that are taking a proactive approach.

So, what does this mean to Synchronicity clients? Well, purely and simply it means that just the basics or minimum efforts as far as SEO goes are no longer going to have any sort of effect or assistance in achieving or maintaining a presence in the search engines; let alone increase revenue and client bases. The great news is that Synchronicity has developed new SEO packages with pricing options that will help stop a loss in rankings as well as continue to help grow our clients’ ROI ( return on investment ) through proven strategies and optimization efforts. If your numbers and results here lately are less than desirable, let us help you pick a tactical plan to get your site back in the game. We look forward to helping you navigate world of search engine optimization in a post Panda and Penguin world!

Randy Smith