The Latest and Greatest From Synchronicity


7 Reasons Your Website Should be Your Number One Sales Tool

Posted by Synchronicity on Apr 3, 2019 9:17:04 AM


A business website is essential in today's internet driven world. However, while many B2B have websites, very few use them to their full potential to generate leads, drive sales, and increase revenue. This is unfortunate because a website is often a major investment of time and money, requiring maintenance, and should be put to work to earn its keep.

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5 Reasons Why a New Website Should Be a Top Priority in Your Marketing Budget

Posted by Synchronicity on Mar 26, 2019 9:19:00 AM


How much focus have you placed on your website? If you are like most industrial and manufacturing companies, the answer is likely not very much. Most industrial and manufacturing companies are lagging behind when it comes to website design and development. Yet, a website is your most important marketing tool. Ultimately, it is a virtual representation of your physical business. Don't you agree?

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4 Signs that You Need a New Website

Posted by Synchronicity on Mar 20, 2019 9:10:00 AM


Marketing technology is evolving and the pace of that evolution continues to speed up. Your website strategy should evolve at a similar rate. In other words, if your website has changed little in the last few years, it could be hampering your marketing efforts. A new website may be beneficial in several areas. Here are 4 signs that you need a new website:

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5 Tips For Holding Your Digital Marketing Agency Accountable

Posted by Synchronicity on Mar 14, 2019 11:23:00 AM


Let's face it: there is no shortage of advice on what to look for in a digital marketing agency. You'll want to find an agency with a proven track record of success. They should understand your company's goals and values. They should offer innovative solutions to the digital marketing issues you have. They should be able to offer the marketing strategies that you need.

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6 Things to Avoid in Your 2019 Digital Marketing Plan

Posted by Synchronicity on Mar 5, 2019 9:16:00 AM


Digital marketing is critical to succeed in the marketing world. Forward-looking companies are using digital marketing to reach out to customers, increase brand awareness, and save costs. Although digital marketing offers brands countless opportunities for growth, businesses should use it carefully. A simple mistake can tarnish your reputation and cause financial loss. You should avoid certain mistakes and missteps that ruin marketing campaigns. Below are six things to avoid in your 2019 digital marketing plan.

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6 Web Design Trends for 2019

Posted by Synchronicity on Feb 14, 2019 3:12:24 PM


Jerzy Kosinski once said, "The principle of art is to pause, not bypass." In the world of web design, where speed and flash are just as important as substance, if not more so, this statement may seem like an outdated rumination. And yet, there are design elements simmering in the crucible of the future that will probably explode into prevalence in 2019. Many of them are based on the premise that to pause, even if ever so briefly, is the essence of an artistic statement... and a critical component in catching a customer's eye.

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5 UX/UI Basics Everyone Should Learn

Posted by Synchronicity on Feb 6, 2019 9:52:29 AM


Anyone who wants to learn about the basics of design will run headfirst into the terms UI and UX. The User Interface (UI) of a website or app is the aesthetic properties behind how it works. The User Experience (UX) of a website or app is the properties that make it functional. Combined, UI and UX serve to make websites or apps functional, easy-to-browse, useful, and beautiful for users.

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Tags: Web Design, Web Development, UX

How to Get the Most Out of Your Hubspot CRM

Posted by Synchronicity on Jan 29, 2019 9:03:00 AM


Many businesses are new to Customer Relationship Management (CRM) and aren't always sure where to start. Even if you have some experience with CRM, you may not be familiar with how HubSpot's software can help you or wonder if it is worth the trouble. The answer, of course, is yes. HubSpot can help transform the way that you manage your relationships and help you deepen them to create repeat sales. This page will give you an overview of how, and why, you need to start using HubSpot as your go-to CRM solution.

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7 Reasons Why You Should Update Your Website

Posted by Synchronicity on Jan 28, 2019 8:07:15 AM

First off, this is NOT a sales pitch. This article is based upon facts and reality. The Internet is still growing at an amazing pace. And developing just as rapidly are both web design and online marketing techniques. What worked and was current a few years ago could be quite outdated today.

If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you. So here we go:


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Tags: Web Design, Marketing Goals, Website Development, Marketing Strategy

Google Analytics Basics Everyone Should Know

Posted by Synchronicity on Jan 22, 2019 9:02:00 AM


Learning about how visitors find and use your website should make up an essential component of your digital marketing strategy. With this information, you can see how visitors move through your pages, so it's easier to build a user-friendly website and see which of your marketing tactics are working best. Google Analytics is a great tool for tracking and understanding your website traffic, but it may be a little intimidating to use at first. Read on to learn the basics of Google Analytics, so you can make sure your website is doing its job efficiently.

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