The Latest and Greatest From Synchronicity

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The Best Advice on Minimalist Web Design for Businesses

Posted by Synchronicity on Jul 31, 2018 9:03:00 AM

Website Design Basics: Define Website Goals Early On

Your website should have a single strong focal point. What are your website goals? If you haven’t taken a moment to define them outside of wanting an online presence, you’ve got some work to do. Some common company website goals include selling products and services, informing readers about an industry (with the underlying benefit being your services), displaying a compelling portfolio, and the entirety of business marketing.

 

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Tags: Web Design, Minimalist Web Design

Do I Really Need to Conduct Keyword Research to be Successful?

Posted by Synchronicity on Jul 24, 2018 9:02:00 AM

What Is Keyword Research and Analysis in SEO?

Neglecting SEO is the kiss of death for your business. The lifeblood of your digital marketing endeavors relies on keyword research. Point blank period. Digital marketing encompasses anything you might use to promote your business online: social media updates, your business website, blogging for your industry, online event calendars, company-centric press releases, podcasts, guest blogs, downloadable content (think: eBooks & guides), paid advertisements– you get the idea. Keyword research is the process of discovering what your potential clients are looking for. A digital marketing strategy built around your findings will tailor your online presence to distinctly cater to your target audiences.

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Tags: SEO Basics, keyword research

What’s an SEO Audit, and Why Do I Need One?

Posted by Synchronicity on Jul 10, 2018 9:05:00 AM

An SEO Website Audit in a Nutshell

The all-consuming SEO Audit: what the heck is it, and why should your business care? Simply put, an SEO Audit is the process of combing over all the inner workings of your website to understand how they communicate with search engines. The success of an audit is dependent upon how well one’s analysis identifies missed opportunities to drive relevant traffic (which is the equivalent of lead generation).

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Tags: SEO, SEO Basics, SEO Audit

SEO Basics Everyone Should Learn

Posted by Synchronicity on Jul 3, 2018 9:03:00 AM

 

SEO is, in essence, the foundation of digital marketing.

There are a lot of good reasons to learn a few SEO basics. Without getting found, your website is just a billboard on a backcountry road. If search engines aren’t serving your site up to the kind of clients who need your services, you’re missing opportunities. There are plenty of web users out there looking for exactly what you have to offer…SEO is the key to ensuring your paths cross.

So, which SEO basics are critical for every website owner to know? Let’s talk about the three main components of any successful SEO strategy.

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Tags: SEO, SEO Basics, Link Building, Content Optimization

How Many Buyer Personas Should I Identify for My Business?

Posted by Synchronicity on Jun 28, 2018 9:03:00 AM

 

Defining buyer personas is one of the most important steps in any marketing process whether intentional or not. Without detailed buyer personas in place, it’s impossible for businesses to know who to tailor their messaging to and how to talk to them in a way that resonates.

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Tags: Buyer Personas

The Importance of Using High-Quality, High-Resolution Imagery on Your Website

Posted by Synchronicity on Jun 14, 2018 9:02:00 AM

 

The imagery on your website is of utmost importance. High-quality images speak volumes about your brand. They’re important SEO signals. They vastly improve the user experience for your visitors.

When it comes time to build a new website, the images you select are one of the most critical components. Let’s talk about why they matter so much and how you can be sure yours are up to par.

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Tags: High-Resolution Imagery, Digital Marketing

How to Optimize Your Website Images for SEO

Posted by Synchronicity on Jun 12, 2018 9:02:00 AM

 

Once upon a time, images were simply decorative elements. A website’s images spoke to its overall design and branding scheme…the pictures displayed existed mostly to provide a good user experience.

 

Today, images matter. A lot.

How can you optimize your website’s images for maximum SEO value? Here’s what forward-thinking developers want you to know about image optimization for the web.

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Tags: SEO, High-Resolution Imagery

Easy Fixes to Make Your Website Look More Professional

Posted by Synchronicity on Jun 7, 2018 9:03:00 AM

 

A professional website is the hallmark of a professional business.

But what is “professional,” exactly?

Merriam-Webster says to be professional is to exhibit a courteous, conscientious, and generally businesslike manner.

Does your website do that? If you’re not sure, the professionalism of your site is probably a little…questionable. That’s okay! Just a few easy tweaks can help you make your site far more professional, and you might not even need any outside help.

Here are a couple of ways to instantly amp up the professionalism of your website.

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Tags: Web Design

What's Trending in Digital Marketing?

Posted by Synchronicity on May 22, 2018 9:01:00 AM

 

Digital marketing is a moving target.

Search engines are always changing the rules of the game and what works today almost certainly won’t work tomorrow. Change is just an inevitable fact of life for digital marketers.

Sync takes a look at what’s trending in digital marketing in 2018.

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Tags: Digital Marketing

How Does Marketing Automation Work?

Posted by Synchronicity on May 17, 2018 9:02:00 AM

 

Marketing automation is the process of automating (i.e. streamlining, digitizing) a set of marketing actions. In this day and age, it’s important.

Marketing automation moves your customers forward throughout every stage of the purchasing funnel. It improves your visibility, it deepens customer awareness, and it creates the kind of relationship between your brand and your customers that translates offline.

But how does marketing automation work?

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Tags: Digital Marketing, Marketing Automation