The Latest and Greatest From Synchronicity


7 Reasons Why You Should Update Your Website

Posted by Synchronicity on Jan 28, 2019 8:07:15 AM

First off, this is NOT a sales pitch. This article is based upon facts and reality. The Internet is still growing at an amazing pace. And developing just as rapidly are both web design and online marketing techniques. What worked and was current a few years ago could be quite outdated today.

If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you. So here we go:


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Tags: Web Design, Marketing Goals, Website Development, Marketing Strategy

Google Analytics Basics Everyone Should Know

Posted by Synchronicity on Jan 22, 2019 9:02:00 AM


Learning about how visitors find and use your website should make up an essential component of your digital marketing strategy. With this information, you can see how visitors move through your pages, so it's easier to build a user-friendly website and see which of your marketing tactics are working best. Google Analytics is a great tool for tracking and understanding your website traffic, but it may be a little intimidating to use at first. Read on to learn the basics of Google Analytics, so you can make sure your website is doing its job efficiently.

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The Four Elements That Turn Your Website into a Lean, Mean, Lead Conversion Machine

Posted by Synchronicity on Jan 15, 2019 11:48:50 AM

If you're just now creating or redesigning a website for your business, do you understand what it takes to turn it into a hub of visitor conversions? What good is it to launch a beautiful new website with little to no optimization efforts?

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What Should Your Company's Brand Voice Sound Like?

Posted by Synchronicity on Dec 17, 2018 9:00:00 AM

If you have been trying to make your product or service stand out in the marketplace, you have probably already discovered that brand voice or branding is not easy to master. It is a broad term that covers many different facets of marketing. It means utilizing multiple channels to enhance the visibility and identity of your business.

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What Makes Content "Valuable?"

Posted by Synchronicity on Nov 14, 2018 9:10:00 AM

As with any business decision, content creation needs to provide a positive outcome. Whether it’s viewed through ROI, lead generation, public perception, or any other business metric, content must be viewed as “valuable.”

But what, exactly, does “valuable” mean when creating content? How can you take this area of business and show value? Here’s a checklist of ways content can be valuable to your organization – when working through its creation, make sure to use these points as a road map to ensure you end up at the most valuable end result:

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Tags: Content Marketing

Why Your Website Must Load in 3 Seconds to Convert

Posted by Synchronicity on Sep 28, 2018 9:17:00 AM

In today’s online world, speed is a necessity. Gone are the days when users are willing to move at the pace of their internet connection with no ill will – especially when it comes to websites loading.

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Why Your Business Needs an Editorial Calendar

Posted by Synchronicity on Sep 21, 2018 9:09:00 AM

Content creation is a key aspect of business development and marketing strategy in today’s world. Across industries, organizations are seeing that creating relevant content in a variety of mediums can move them up in their fields, from increased website traffic and higher online search rankings to new client collateral and customer point-of-contact materials.

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5 Reasons Your SEO Strategy Isn't Working (A Helpful Link Resource)

Posted by Synchronicity on Sep 14, 2018 9:03:00 AM

What is Your SEO Strategy?

If you’re pounding away at the SEO game without a strategy, there’s your first blunder. SEO must be driven by metrics. Don’t try to rank for terms you’ve no hope in attaining. That means avoid broad, high competition keywords. There’s a time and place to cast your stones into the “big fish” pond of SEO, but if you’re not pulling outrageous numbers at this point, you’re not ready yet.

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Tags: SEO

Why Your Website Needs New Blog Content to Start Converting

Posted by Synchronicity on Sep 3, 2018 9:02:00 AM

What’s Wrong with My Old Content?

We would love to say there’s nothing wrong with your old content because we like making people feel great! But truth be told, if your blog isn’t performing well and isn’t generating leads for your company, it’s time to examine what’s not working with your content.

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Tags: Blogging, Content Optimization

What Does a Digital Marketer Do?

Posted by Synchronicity on Aug 30, 2018 11:11:54 AM

Digital marketers market.

More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and content writers.

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Tags: SEO, Digital Marketing