But which social platforms are right for manufacturers?
Although it may seem counterintuitive, it’s helpful to remember that social media goes far beyond teens and Tweets. One-third of the world uses some form of social media and professionals are no exception. Your customers are on social media – both professionally and personally – and if you’re not engaging with them there, you’re missing opportunities regardless of your industry.
So, which social platforms make the most sense for manufacturers? Let’s take a look.
LinkedIn: LinkedIn is a natural choice for businesses with a strong B2B slant. It’s “the professional network” and it’s a great source of reliable information as well as vetted leads. Remember that as important as it is for your business to have a LinkedIn profile (for disseminating content you’re creating and connecting with like-minded companies), it’s critical for the people at your business to be on LinkedIn individually, too. If you want to create a well-rounded professional network, LinkedIn is the first stop for your business and yourself.
Facebook: A manufacturing company on Facebook? Yes. Facebook is the biggest social network on the web and over three-quarters of all online adults use it. The reason Facebook is so attractive as a business tool is that people on Facebook are engaged; over 70% of users log on daily, and 74% of those people say they use the medium professionally. Facebook is an excellent platform for sharing content, for improving your overall search rankings, and most importantly, for connecting with your customers. It’s where many people go to leave reviews, ask questions, or make comments regarding a businesses’ services or products, and you need to be listening. It’s also vital for Google in understanding your SEO position and authority. Not sure how to use Facebook as a manufacturer? Follow your digital marketing team’s lead, and pay attention to how your competitors are interacting with their audiences, too.
Twitter: Twitter is where people go for up-to-date information. If you’ve been investing time and energy in a robust content marketing plan (and you should be!), Twitter is one of the best places to push out that information. Businesses engage with other businesses on Twitter, and you can’t afford to be left out of industry conversation. The platform is also another way to handle customer questions or feedback in real-time, a strategy that can set you apart from slow-moving competition. If you want to know what your customers are reading, thinking, and talking about, Twitter’s where to find out.
Social media marketing is the furthest thing from most manufacturer’s minds. We get it. You shouldn’t have to be an expert at everything…let a social marketing firm handle the nitty gritty of your digital campaigning while you focus on what you do best.
Contact Synchronicity today to talk about how your manufacturing business can use social media to grow.