Whether you’re a B2B or B2C operation, social media is no longer just a nice-to-have. It’s imperative for the credibility of your brand that you to have a footprint on social media.
What that social media presence looks like is totally different from business to business, of course, but there’s a right way and a wrong way to go about launching it. Here are four foolproof ways to get your social media presence off the ground so you get noticed.
- Add social links to your current messaging strategy.
How do you normally stay in touch with your clients? Through email? Using newspaper ads? Adding social media callbacks to all your means of communication is a good way to let everyone know they can find you on Facebook, Twitter, LinkedIn, and wherever else. (Bonus: it’s also a great way to encourage your loyal customer base to give you glowing reviews which will help your search engine rankings!)
- Launch some social ads.
Social media, particularly Facebook, provides ample opportunity for self-promotion. Throwing a little marketing money towards promoting your social presences on social media can expand your customer base to include people you’re not already in touch with. Unsure how to go about running a social media ad campaign? Talk to a digital marketing specialist.
- Create a contest.
People love giveaways! Driving people back to your social media profiles by promoting a contest – a giveaway, a raffle, or a lottery drawing – can help you gain a large amount of followers quickly. It’s also a smart way to encourage your current customers to get their friends involved in building up your brand identity online.
- Give away some super-sharable content.
Brands gain a social media following by offering something of value. Creating valuable, engaging content is one way to offer your customers something they can’t get anywhere else. Push out infographics, blog posts, e-books, and more through your social media profiles and share with industry authorities; if the content is good enough it’ll gain traction on its own among your highly-specialized target market.
A strong social media presence doesn’t happen overnight, even for the biggest brands. It’s something you have to build slowly and methodically but once it’s there, it can serve as an invaluable source of new leads and plugged-in customers.