If we’ve said it once we’ve said it at least 431 times. SEO is a long game strategy, but you still have to play.
Some the most overarching SEO problems aren’t even problems, they’re issues. Big enough to render your SEO strategy one step behind and leave your website woefully under-found online. According to the experts at Sync, what are some of the most common search optimization problems, and how can they be solved? Spoiler alert: The answer to the second part of that question is by hiring an excellent digital marketing firm.
SEO Problem: You have no strategy.
This is easily the biggest problem our digital magicians encounter when working with both B2B and B2C clients. Without a detailed, structured strategy for SEO, you may as well be throwing JELLO at a wall. Yes, SEO is a constantly-changing field full of testing (and retesting) and a fair amount of uncertainty, but that doesn’t mean you’ll ever succeed by guessing.
Your SEO strategy should be built on a foundation of data. Who your audience is, what they search for, and where your site measures up. From there, you can build an effective content campaign aimed squarely at your target and actively measure how well your SEO is performing on a month-over-month basis. What do we mean by “content?” you ask?
SEO Problem: You’re not producing SEO-friendly content.
Your website is not a brochure. It’s a living, breathing entity and your customer is online because they’re looking for answers. Give them to them. “Content” is a lot of things online: It’s blogs, e-Books, landing pages, and even video. But SEO friendly content is designed not only to tell potential customers what they want to know, it’s designed to attract search engines! Create great content and they’ll serve it up to your audience on a silver platter.
Search engines are the gatekeepers of the internet. Your customers don’t know what they don’t know so it’s your responsibility to put out content built to be searchable, useful, and ideally, conversion-inducing. You’re already an expert in your field; put that knowledge to work through content and watch the qualified leads roll in.
SEO Problem: You’re using the wrong measurables.
Once upon a time, SEO was all about keywords. Keywords, keywords, keywords. And it still is…to a certain extent. Long-tail keywords are more important than ever thanks in large part to the proliferation of voice search (“Siri, who has the best banana bread without nuts in Raleigh?”) but there are so many more “ranking signals” that your SEO strategy need to be paying attention to.
Your actual website is a piece in your SEO puzzle: Does it load quickly? Is it mobile friendly? Is it secure? Likewise, your content needs to be dense and informative, not just existent. Holistically, your site should have quality backlinks, send out social signals, and its images should be optimized. You can write the best SEO content in the world but Google won’t serve it to your customers if your website is a mess.
Is your business doing enough to actively overcome some of the most common SEO problems in 2018 and beyond? Search is here to stay. If you’re not in the sandbox yet, you’re already way (way) behind.
Catch up with Synchronicity.
Contact us today to find out how.