You’ve made the (genius!) decision to get your small- to medium-sized business online. You’re well on your way to creating an effective, attractive website that services your customers and improves your brand. You’ve even nailed the first step, Identifying Your Target Market.
What’s next? Time for Part Two of our informational series, “How to Get Your SMB Online.”
Defining Your Need
This may be the single most important step in creating a lasting, well-rounded website. It’s so often overlooked or generalized, but defining exactly what you want your website to accomplish is the foundation for your digital presence.
What do we mean?
Well, it’s important to note that a website isn’t just a website. It’s a tool in your online arsenal, and you need to know the job that tool is meant to accomplish. A few of the most common needs businesses have for their websites include…
- To sell things online
- To provide information about a product or service
- To generate leads for a sales team to close
- To lend a brand credibility
Can websites do all these things at once? Sometimes! But at the same time, defining one or two CORE NEEDS for your site is the best way to stay focused; it also helps you measure how well your website is working once it’s up and running.
Another benefit of defining your website’s job? Helping determine what kind of investment is necessary. If your website is meant to drive leads for your business or expand your reach from local to national, it’s probably worth a significant investment of resources. Conversely, if your site will just compliment what you’re already doing, adding legitimacy to your already-thriving business, you may not need a website solution that’s quite as comprehensive.
Remember, all websites are not built on the same foundation. Websites meant to support online sales have a different functionality – and take more time and effort to create – than sites with just a few pages of informational content. Dynamic, oft-changing sites that support a digital marketing strategy involve more planning and management. Knowing how you intend to use your site early on is the best way to make sure it’s built on the kind of framework that can support that need.
Confused? Don’t be! A great web developer will walk you through the process every step of the way. Synchronicity specializes in online presences for small- to medium-sized businesses…how can we help get your website off the ground?