Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine – about what your customers are saying.
But how can your business get more Google Reviews?
First and foremost, you’ve got to make sure your business is set up with a Google My Business listing. (This used to be called Google Places.) Once your business has been verified by Google, customers will be able to find you through an online search and when using Google Maps - you’ll even be able to respond to reviews about your business.
Once you’re sure your business listing is correct, verified, and searchable, it’s time to encourage your customers to start spreading the word. Here are a few techniques:
Ask Them. It may seem too simple, but asking your customers either face-to-face, over the phone, or via email to review you is the best way to get them to take action. Studies show people are more likely to review your business soon after visiting.
Make it Easy. Although Google thinks Google Reviews are the bees’ knees, your customers may not. Ask them specifically to “review you on Google” and even have cards printed or an email signature added to your company emails with a link explaining how they can leave you a review.
Aim for Five. If you’re a new business, the magic number of Google Reviews to really snowball your SEO results is five. Unless you’ve had five reviews, Google’s unlikely to show your review “stars” under your listing, potentially driving business to your competitors. Ask friends, family, and first customers in particular for reviews.
Incentivize Reviewers. There’s a big but important difference between buying (don’t do this) and incentivizing reviews. A once-a-month giveaway to a reviewer at random or a 10% off coupon with an online review gives customers reason to take time out of their schedule.
Thank Them. When someone leaves you a review on Google, respond! If they have positive feedback, thank them for their business; if they were critical, do what you can to address their issue without seeming too offensive. Offering them a discounted service to give you another shot is a good way to build goodwill. Some reviewers will even take their negative reviews down once you’ve remedied their problem.
Remind, Remind, Remind. You should have a call to action to visit your business’ social pages and leave Google reviews wherever possible. On your website, on your email marketing…everywhere!
Want to talk more about your business’ online presence? We get it.
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