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How to Convince Your Boss You Need a New Website

07/03/17, 9:08 AM

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We know.

It’s hard to give out your company’s web address when the website is a little behind the times. But your boss may not see the benefit of a redesign, so it’s an uphill battle trying to get the resources to finally bring to life the website you know the company deserves.

How can you convince your boss that a new website is a good investment? Here are some helpful tips from your local website company, Sync.

Show Them Some Competitors
Sometimes it’s hard to see the forest for the trees. The phones are ringing, customers aren’t complaining…why would your boss think your site (or lack thereof) is a detriment to your business? Digital media moves at the speed of light and while your company’s website has been stagnant, your competitors’ sites have not. Put together a list of a few direct competitors’ sites, both local and national, and show your boss what you’re competing against. No one wants to have the “worst” anything in an industry, and a website is no exception.

Talk About Conversion
Does your website have a “conversion strategy?” If it doesn’t, the business could be missing out on huge potential for sales and new leads. Great business websites are designed with UX (that’s User Experience) in mind, driving visitors towards a goal. That goal varies by business – maybe it’s a phone call, submitting an online form, or an online order – but your website’s primary job is to convert. There’s plenty of data out there to support the idea that a robust conversion strategy will grow your business. What boss can ignore cold, hard facts?

Speaking of Data…
Is your boss a numbers person? Do they pour over spreadsheets and balance books and tangible measures of how well (or not well) the business is doing? Here are some enlightening digital data to be sure they understand:

  • Over 73% of mobile web searches (those made on mobile devices) lead to additional action or conversion, according to Google. If your website is over five years old, there’s a good chance it’s not optimized for mobile which is losing you customers – and lowering your Google ranking.
  • 91% of customers say they have visited a store or patronized an online business because of a website experience.
  • Nearly 40% of people say they will leave a website if it is unattractive, difficult to navigate, or takes too long to load.

There are over 6.5 trillion web searches performed each and every day. If your business website isn’t getting found or worse, isn’t a pleasure to use, customers will go somewhere else. It really is that simple.

Do you need help determining the cost and scope of a website development plan before presenting it to your boss for approval? Sync can help. We’re happy to work with your office to determine the best – and most cost-effective way – to redesign your site, build a new one, or help bring in more leads.

Give us a call today.

Topics: Web Design